Everything is content. Especially in a post-panguin world.
Content is on our minds, invading our subconscious and eating the world.
Content is king and queen. Heck, it’s the entire court.
All this talk of content, but do we have the slightest idea how to measure the content we are creating?
Once again, Google Analytics comes to the rescue!
Measuring content in Google Analytics for content marketers
In 2014 I had the pleasure of speaking at a conference that was outside of my normal comfort zone. It was a conference dedicated to website content, content management and content strategy. Quite different from the normal PPC/SEO/Analytics circuit.
While it ultimately has to do with making great websites that people want to visit, I was due for a fresh perspective.
That perspective came from the Now What Conference, a top 2 favorite conference experience for me in 2014. That’s saying a lot, because the other 20+ conferences that had me speak were fantastic as well. It was my first time talking about Google Analytics specifically for content professionals.
The presentation gave 10 quick hitting Google Analytics tips for measuring content marketing. You can watch it below (35 minute video).