True ROI Measurement for E-Commerce Websites Using AdWords, Google Analytics and Excel

True AdWords ROI

This past Saturday I gave a presentation at Measurecamp in London about the topic of ROI. This is something that has been at the top of my mind recently as I have been working on some projects to help paid search advertisers easily determine the return on their investment for their e-commerce websites.

While you may not be a heavy paid search advertiser or even have an e-commerce website, the principles that are learned here are applicable to any business that generates revenue from their website (whether directly or indirectly). Learning how to measure ROI for these specific types of websites will be the subject of future posts on Jeffalytics and my new site Knowledge Land.

This post summarizes what was shared in the presentation, and if you would like to learn more about the topic I will be posting two more articles on this topic in the upcoming weeks. Subscribing to my newsletter will help you stay informed when new content is posted.

Presentation: Putting ROI into Context

Let’s get things started by sharing the Measurecamp presentation. It’s interesting how things change as you take a presentation from concept to execution. When pitching the idea for the presentation, I originally wanted to talk about the specifics of the way ROI is calculated in Google Analytics and share how this calculation is dangerous if you provide it out of context. [Continue reading]

Why I will not “do SEO” for you


This is one of those posts that has been in my drafts folder for some time and while it probably should to stay there, I am publishing it anyway!  I will not “do SEO” for you Not now, not in the future, never again really. Not if you ask me … [Continue reading]

Career Advice for Advancement #1: Understand Profit Margins for Your Business

Profit Margins Interesting Guy in the World

If only I knew this sooner! There have been many times in my career where I found myself saying “if only I knew this sooner - I would be so much better off today!” Surely you have caught yourself saying the same thing in your own career. We all … [Continue reading]

Please Take the 2014 Digital Staffing Survey


One of the goals here at Jeffalytics is to produce an epic piece of content each quarter of the year. In the past this has lead to studies of the impact of Google Authorship, the Periodic Table of Google Analytics and the Ultimate Guide to Measuring … [Continue reading]

Learn Digital Marketing and Analytics with me in Minneapolis Starting Next Week!


This post is about classroom teaching that I will be conducting in Minneapolis, MN, USA, so I realize that there is a very niche audience that might be interested in this opportunity. If you are not able to make it to Minnesota, then I won’t be … [Continue reading]

What Drove Traffic in 2013 and How I’m Going About 2014


I started this post earlier in the week and went in a slightly different direction by publishing a post entitled Writing is Everything For Your Career.  While I’m proud of that post, I also wanted to continue with my tradition of publishing detailed … [Continue reading]

Writing is Everything For Your Career


What a year. In late 2012 I launched two blogs (Jeffalytics for Marketing and Jeffsetter for Travel) and started to contribute my thoughts on a semi-regular basis. 2013 saw both blogs “blow up” to the point that they were surpassing my original … [Continue reading]

Email Newsletters Are Not Dead… Sign Up For Mine Today!


There are few things more permanent in the digital world than email. It’s tangible in your inbox, takes effort to delete, and can be passed along to others easier than any other medium of communication. Yet as marketers we often forget about email … [Continue reading]

How to Make a Super Fast WordPress Website With Minimal Effort


While I have been using Google Page Speed to benchmark website load times for years, the recent updates to the tool make it a must use resource for any website owner to understand how to make their website faster. Here is how Google rates … [Continue reading]

Google Analytics is Alive and Well

Google Analytics Dying

Reacting to articles on the Internet is childish and not a good use of your time. Of course I couldn't help but ignore my own advice when I read an article on the Huffington Post UK site indicating that Google Analytics is dead.   Even … [Continue reading]

17 Ways Knowing About Google Plus Will Make You a Better Marketer #Mozinar


Being a long time fan of SEOMoz (now Moz), I was honored to be invited to give a Mozinar and share my knowledge of Google Plus with the passionate Moz community. As the #1 social media traffic source for Jeffalytics, Google Plus has had a major role … [Continue reading]