My Experience with OptimizePress: Hitting a Wall, Giving In and Finding Zen

OptimizePress Saved the Day Header

While my loyal readers and newsletter subscribers are probably aware that I have spent a great deal of the past 6 months working on a website/product/startup called Knowledge Land, it may be new to some of you. The vision behind Knowledge Land is to provide experience, training, coaching and inspiration to anyone who is interested in becoming a more valuable in their digital marketing career.

The website is a natural extension of the classroom teaching that I have been offering for the past several years, only in a format that is more accessible to my global audience of interested marketers (believe it or not, it’s not easy for most of my readers to attend courses spread out over the course of several weeks in the state of Minnesota).

Because I want to keep the business expenses manageable for now, I have placed much of the responsibility for web development, product development, content strategy/execution, technology selection and just about everything in between on my own shoulders.

There is a nice benefit to having the skill set necessary to build websites and produce content, but it is also a huge limiting factor to getting the website launched in a reasonable timeframe, because it takes a different side of the brain to develop a website than it does to produce content. Those of you who maintain their own websites can surely feel my pain. You either focus on creating great content on an ugly website, or you have a pretty website with no updates.

Or, like me, you fall somewhere in the middle. Letting a quest for perfection get in the way of speedy delivery.

While it’s easy to tell myself that people will want to grow their skills whenever I get the site ready, eventually you start to realize that you continue to hit a wall if you don’t seek help.

Hitting a wall developing pages on my own

About two weeks ago I was banging my head against the wall, trying to figure out the best method for setting up a landing page where attendees to my speech in Copenhagen, Denmark could download the materials for my presentation. [Continue reading]

Analytics for SEO: Time to Grow Up and Think Like an Executive


In June of this year I presented at the SMX Advanced conference in Seattle about a topic that is near and dear to my heart: Dealing with the problem of (not provided) keywords in our web analytics tools. As someone who has taught Google Analytics … [Continue reading]

22 Reasons Why Your Website Sucks


Authors note: These observations have been assembled based on 18 years as a web developer, Internet marketer, web analyst and project manager. All examples are fictional and meant to be intentionally humorous. The reality is that it’s freaking hard … [Continue reading]

Career Advice for Advancement #4: If You’re Not Growing, You’re Dying

Highway road going up

Being close to the generation of revenue is safest place to be in most organizations. While a few of us intuitively know that this is true - that making money for our companies will lead to increased job security, it’s not always clear why this is … [Continue reading]

2014 Google Analytics Summit Keynote and Product Announcements


We are back for another year of the Google Analytics Summit. As we have done in 2012 and 2013, Jeffalytics will be live-blogging the keynote experience and sharing reactions as they happen. One thing to note is that this year not every announcement … [Continue reading]

Career Advice for Advancement #3: Perceptions Are Reality

Perception Reality

The first time I quit my job to start a new business, I was 24 years old and in over my head. I knew that if I kept on doing the right things, I would succeed, but it wasn’t always clear what the right things were. One of the pieces of advice that … [Continue reading]

Career Advice for Advancement #2: Always Live a Year Behind Your Means

Overloaded Piggy Bank

Note 1:  Giving financial advice is a sensitive subject, and I am not a licensed professional. As such, this post is meant to be demonstrative only and should not be considered as me giving you financial advice. Make sure that you consult a … [Continue reading]

True ROI Measurement for E-Commerce Websites Using AdWords, Google Analytics and Excel

True AdWords ROI

This past Saturday I gave a presentation at Measurecamp in London about the topic of ROI. This is something that has been at the top of my mind recently as I have been working on some projects to help paid search advertisers easily determine the … [Continue reading]

Why I will not “do SEO” for you


This is one of those posts that has been in my drafts folder for some time and while it probably should to stay there, I am publishing it anyway!  I will not “do SEO” for you Not now, not in the future, never again really. Not if you ask me … [Continue reading]

Career Advice for Advancement #1: Understand Profit Margins for Your Business

Profit Margins Interesting Guy in the World

If only I knew this sooner! There have been many times in my career where I found myself saying “if only I knew this sooner - I would be so much better off today!” Surely you have caught yourself saying the same thing in your own career. We all … [Continue reading]

Please Take the 2014 Digital Staffing Survey


One of the goals here at Jeffalytics is to produce an epic piece of content each quarter of the year. In the past this has lead to studies of the impact of Google Authorship, the Periodic Table of Google Analytics and the Ultimate Guide to Measuring … [Continue reading]