Telling a Compelling Story with Google Analytics Data – My #MnSummit Presentation

Here is an embed of my presentation from the MnSearch Summit. I will come back in the future and provide a proper transcript, but for now, enjoy!

Free Google AdWords Course – Get 7 Lessons From PPC Course Free

Free Google AdWords Course

There are several ways to learn Google AdWords online, but I truly believe that I have produced the best online PPC Course available. Especially when you consider the price point for the full course (currently $197 for lifetime access). We have … [Continue reading]

PPC CRO Hacks, Data Update & AdWords Strategy – This Week in PPC

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  6 Insights to Maximize Your Google AdWords Strategy By: The Financial Brand The financial brand performs a yearly analysis on AdWords performance metrics from banking/financial brands from around the world in order to provide rich … [Continue reading]

The 10 Worst Times to Launch PPC Campaigns

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Cold sweat. Body clenched, hovering over the computer. Uncertainty coming from the unknown. "If I just click this button, Google will show my ads to everyone who searches for Ham and Bubble gum sandwiches." No turning back now, you knew that … [Continue reading]

Google Analytics Advanced Resources List

Advanced Google Analytics Resources

Last week I shared a list of Google Analytics Resources for beginners and intermediate level users. Many people viewed these resources and shared on social media. Even the Google Analytics marketing team picked on the resources and shared. Thanks to … [Continue reading]

Google Analytics Resources for Beginner and Intermediate Level Users

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I am in the middle of a teaching bonanza. Since last week I have been working with 90 students on 3 unique programs, with 13 days teaching out of 14 available weekdays. Somehow I thought that in between I would be able to write a coherent blog post … [Continue reading]

If the Samsung PPC Ad is Great, Then is This PPC Ad the Worst?

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By now, many of you have seen or heard about the brilliant PPC ad placed by Samsung. If not, here is a refresher. Search for iPhone 6s on Google, and you may see an ad like this: Screenshot found at Blueclaw Search  Note: I was not able … [Continue reading]

On Mobilegeddon and Why Analytics > Opinions

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I planned to be silent about Google’s announced mobile algorithm update for several reasons: First, I’m not a news source, so I leave revealing of news to those better equipped to break stories (Search Engine Land being one of my … [Continue reading]

Spreading Yourself Too Thin: A Case Study

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I have always been transparent here at Jeffalytics with successes, and also try to share when things don’t go as well as I had hoped. One of my projects has not gone according to plan, and I have decided to wind it down. Here are the painful … [Continue reading]

Is There ANY Value in Digital Marketing Best Practices?

Best Practices

This morning I participated in my first #PPCChat in a long time, and it reminded me of both the good and bad that can come from trying to create value in 140 characters. But first, I wanted to bring your attention to PPC Chat, in case you were not … [Continue reading]

Is Google Analytics Newest Data Quality Issue the Most Challenging?

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Author’s Note: This post is asking an honest question about some issues I am noticing with the quality of data in Google Analytics. My business relies on the generosity of Google to provide Google Analytics for free to many satisfied users, and by no … [Continue reading]