This past Saturday I gave a presentation at Measurecamp in London about the topic of ROI. This is something that has been at the top of my mind recently as I have been working on some projects to help paid search advertisers easily determine the return on their investment for their e-commerce websites.
While you may not be a heavy paid search advertiser or even have an e-commerce website, the principles that are learned here are applicable to any business that generates revenue from their website (whether directly or indirectly). Learning how to measure ROI for these specific types of websites will be the subject of future posts on Jeffalytics and my new site Knowledge Land.
This post summarizes what was shared in the presentation, and if you would like to learn more about the topic I will be posting two more articles on this topic in the upcoming weeks. Subscribing to my newsletter will help you stay informed when new content is posted.
Presentation: Putting ROI into Context
Let’s get things started by sharing the Measurecamp presentation. It’s interesting how things change as you take a presentation from concept to execution. When pitching the idea for the presentation, I originally wanted to talk about the specifics of the way ROI is calculated in Google Analytics and share how this calculation is dangerous if you provide it out of context. [Continue reading]