Analytics for SEO: Time to Grow Up and Think Like an Executive

SEO in a Not Provided World

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In June of this year I presented at the SMX Advanced conference in Seattle about a topic that is near and dear to my heart: Dealing with the problem of (not provided) keywords in our web analytics tools.

As someone who has taught Google Analytics certification courses for the past 4 years, I receive questions nearly every day asking what to do about missing keyword data. At first, I said that we should hope that Google would change their mind and start providing Keyword data again.

Time went on and wishful thinking turned into denial, denial turned to conspiracy theories and then came closure: I finally accepted that our keyword data wasn’t coming back.

We can either continue to whine about missing data or we can use this loss of data to start focusing on other ways of proving our value. My presentation focused on ways that we can show value in a much more strategic way after the easy reporting opportunity was gone. In essence turning Google lemons into sweet sweet analysis lemonade. [Continue reading]

22 Reasons Why Your Website Sucks


Authors note: These observations have been assembled based on 18 years as a web developer, Internet marketer, web analyst and project manager. All examples are fictional and meant to be intentionally humorous. The reality is that it’s freaking hard … [Continue reading]

Career Advice for Advancement #4: If You’re Not Growing, You’re Dying

Highway road going up

Being close to the generation of revenue is safest place to be in most organizations. While a few of us intuitively know that this is true - that making money for our companies will lead to increased job security, it’s not always clear why this is … [Continue reading]

2014 Google Analytics Summit Keynote and Product Announcements


We are back for another year of the Google Analytics Summit. As we have done in 2012 and 2013, Jeffalytics will be live-blogging the keynote experience and sharing reactions as they happen. One thing to note is that this year not every announcement … [Continue reading]

Career Advice for Advancement #3: Perceptions Are Reality

Perception Reality

The first time I quit my job to start a new business, I was 24 years old and in over my head. I knew that if I kept on doing the right things, I would succeed, but it wasn’t always clear what the right things were. One of the pieces of advice that … [Continue reading]

Career Advice for Advancement #2: Always Live a Year Behind Your Means

Overloaded Piggy Bank

Note 1:  Giving financial advice is a sensitive subject, and I am not a licensed professional. As such, this post is meant to be demonstrative only and should not be considered as me giving you financial advice. Make sure that you consult a … [Continue reading]

True ROI Measurement for E-Commerce Websites Using AdWords, Google Analytics and Excel

True AdWords ROI

This past Saturday I gave a presentation at Measurecamp in London about the topic of ROI. This is something that has been at the top of my mind recently as I have been working on some projects to help paid search advertisers easily determine the … [Continue reading]

Why I will not “do SEO” for you


This is one of those posts that has been in my drafts folder for some time and while it probably should to stay there, I am publishing it anyway!  I will not “do SEO” for you Not now, not in the future, never again really. Not if you ask me … [Continue reading]

Career Advice for Advancement #1: Understand Profit Margins for Your Business

Profit Margins Interesting Guy in the World

If only I knew this sooner! There have been many times in my career where I found myself saying “if only I knew this sooner - I would be so much better off today!” Surely you have caught yourself saying the same thing in your own career. We all … [Continue reading]

Please Take the 2014 Digital Staffing Survey


One of the goals here at Jeffalytics is to produce an epic piece of content each quarter of the year. In the past this has lead to studies of the impact of Google Authorship, the Periodic Table of Google Analytics and the Ultimate Guide to Measuring … [Continue reading]

Learn Digital Marketing and Analytics with me in Minneapolis Starting Next Week!


This post is about classroom teaching that I will be conducting in Minneapolis, MN, USA, so I realize that there is a very niche audience that might be interested in this opportunity. If you are not able to make it to Minnesota, then I won’t be … [Continue reading]