The Importance of Setting Goals in Life



Where do you see yourself in 5 years?

Such a cliche.

You have surely heard that question in a business setting or on a job interview…

… and thought it was complete bullshit.

How could I possibly know where I will be in 5 years? 

So much can happen over the course of time that a 5 year plan sounds useless, doesn’t it?

Setting goals may be the most useful thing that you ever do. It was for me at least.

Life is a multiple-choice question with no wrong answers

I was prompted to write this post based on a tweet this morning from one of my guides, Avinash Kaushik.

In the tweet we are offered two options:

  1. Create a plan for where we want to see our careers in 5 years
  2. Take advantages of the opportunities in front of us, without a plan

My interpretation of this statement is that you can either set goals or seize opportunity. You cannot do both.

Bullshit. [Continue reading]

My Experience with OptimizePress: Hitting a Wall, Giving In and Finding Zen

OptimizePress Saved the Day Header

While my loyal readers and newsletter subscribers are probably aware that I have spent a great deal of the past 6 months working on a website/product/startup called Knowledge Land, it may be new to some of you. The vision behind Knowledge Land is to … [Continue reading]

Analytics for SEO: Time to Grow Up and Think Like an Executive


In June of this year I presented at the SMX Advanced conference in Seattle about a topic that is near and dear to my heart: Dealing with the problem of (not provided) keywords in our web analytics tools. As someone who has taught Google Analytics … [Continue reading]

22 Reasons Why Your Website Sucks


Authors note: These observations have been assembled based on 18 years as a web developer, Internet marketer, web analyst and project manager. All examples are fictional and meant to be intentionally humorous. The reality is that it’s freaking hard … [Continue reading]

Career Advice for Advancement #4: If You’re Not Growing, You’re Dying

Highway road going up

Being close to the generation of revenue is safest place to be in most organizations. While a few of us intuitively know that this is true - that making money for our companies will lead to increased job security, it’s not always clear why this is … [Continue reading]

2014 Google Analytics Summit Keynote and Product Announcements


We are back for another year of the Google Analytics Summit. As we have done in 2012 and 2013, Jeffalytics will be live-blogging the keynote experience and sharing reactions as they happen. One thing to note is that this year not every announcement … [Continue reading]

Career Advice for Advancement #3: Perceptions Are Reality

Perception Reality

The first time I quit my job to start a new business, I was 24 years old and in over my head. I knew that if I kept on doing the right things, I would succeed, but it wasn’t always clear what the right things were. One of the pieces of advice that … [Continue reading]

Career Advice for Advancement #2: Always Live a Year Behind Your Means

Overloaded Piggy Bank

Note 1:  Giving financial advice is a sensitive subject, and I am not a licensed professional. As such, this post is meant to be demonstrative only and should not be considered as me giving you financial advice. Make sure that you consult a … [Continue reading]

True ROI Measurement for E-Commerce Websites Using AdWords, Google Analytics and Excel

True AdWords ROI

This past Saturday I gave a presentation at Measurecamp in London about the topic of ROI. This is something that has been at the top of my mind recently as I have been working on some projects to help paid search advertisers easily determine the … [Continue reading]

Why I will not “do SEO” for you


This is one of those posts that has been in my drafts folder for some time and while it probably should to stay there, I am publishing it anyway!  I will not “do SEO” for you Not now, not in the future, never again really. Not if you ask me … [Continue reading]

Career Advice for Advancement #1: Understand Profit Margins for Your Business

Profit Margins Interesting Guy in the World

If only I knew this sooner! There have been many times in my career where I found myself saying “if only I knew this sooner - I would be so much better off today!” Surely you have caught yourself saying the same thing in your own career. We all … [Continue reading]