While my loyal readers and newsletter subscribers are probably aware that I have spent a great deal of the past 6 months working on a website/product/startup called Knowledge Land, it may be new to some of you. The vision behind Knowledge Land is to provide experience, training, coaching and inspiration to anyone who is interested in becoming a more valuable in their digital marketing career.
The website is a natural extension of the classroom teaching that I have been offering for the past several years, only in a format that is more accessible to my global audience of interested marketers (believe it or not, it’s not easy for most of my readers to attend courses spread out over the course of several weeks in the state of Minnesota).
Because I want to keep the business expenses manageable for now, I have placed much of the responsibility for web development, product development, content strategy/execution, technology selection and just about everything in between on my own shoulders.
There is a nice benefit to having the skill set necessary to build websites and produce content, but it is also a huge limiting factor to getting the website launched in a reasonable timeframe, because it takes a different side of the brain to develop a website than it does to produce content. Those of you who maintain their own websites can surely feel my pain. You either focus on creating great content on an ugly website, or you have a pretty website with no updates.
Or, like me, you fall somewhere in the middle. Letting a quest for perfection get in the way of speedy delivery.
While it’s easy to tell myself that people will want to grow their skills whenever I get the site ready, eventually you start to realize that you continue to hit a wall if you don’t seek help.
Hitting a wall developing pages on my own
About two weeks ago I was banging my head against the wall, trying to figure out the best method for setting up a landing page where attendees to my speech in Copenhagen, Denmark could download the materials for my presentation. [Continue reading]