The Importance of Setting Goals in Life

 

5-Year-Plan

Where do you see yourself in 5 years?

Such a cliche.

You have surely heard that question in a business setting or on a job interview…

… and thought it was complete bullshit.

How could I possibly know where I will be in 5 years? 

So much can happen over the course of time that a 5 year plan sounds useless, doesn’t it?

Setting goals may be the most useful thing that you ever do. It was for me at least.

Life is a multiple-choice question with no wrong answers

I was prompted to write this post based on a tweet this morning from one of my guides, Avinash Kaushik.


In the tweet we are offered two options:

  1. Create a plan for where we want to see our careers in 5 years
  2. Take advantages of the opportunities in front of us, without a plan

My interpretation of this statement is that you can either set goals or seize opportunity. You cannot do both.

Bullshit. [Continue reading]

My Experience with OptimizePress: Hitting a Wall, Giving In and Finding Zen

OptimizePress Saved the Day Header

While my loyal readers and newsletter subscribers are probably aware that I have spent a great deal of the past 6 months working on a website/product/startup called Knowledge Land, it may be new to some of you. The vision behind Knowledge Land is to … [Continue reading]

Analytics for SEO: Time to Grow Up and Think Like an Executive

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In June of this year I presented at the SMX Advanced conference in Seattle about a topic that is near and dear to my heart: Dealing with the problem of (not provided) keywords in our web analytics tools. As someone who has taught Google Analytics … [Continue reading]

22 Reasons Why Your Website Sucks

Sucks

Authors note: These observations have been assembled based on 18 years as a web developer, Internet marketer, web analyst and project manager. All examples are fictional and meant to be intentionally humorous. The reality is that it’s freaking hard … [Continue reading]

Career Advice for Advancement #4: If You’re Not Growing, You’re Dying

Highway road going up

Being close to the generation of revenue is safest place to be in most organizations. While a few of us intuitively know that this is true - that making money for our companies will lead to increased job security, it’s not always clear why this is … [Continue reading]

2014 Google Analytics Summit Keynote and Product Announcements

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We are back for another year of the Google Analytics Summit. As we have done in 2012 and 2013, Jeffalytics will be live-blogging the keynote experience and sharing reactions as they happen. One thing to note is that this year not every announcement … [Continue reading]

Career Advice for Advancement #3: Perceptions Are Reality

Perception Reality

The first time I quit my job to start a new business, I was 24 years old and in over my head. I knew that if I kept on doing the right things, I would succeed, but it wasn’t always clear what the right things were. One of the pieces of advice that … [Continue reading]

Career Advice for Advancement #2: Always Live a Year Behind Your Means

Overloaded Piggy Bank

Note 1:  Giving financial advice is a sensitive subject, and I am not a licensed professional. As such, this post is meant to be demonstrative only and should not be considered as me giving you financial advice. Make sure that you consult a … [Continue reading]

True ROI Measurement for E-Commerce Websites Using AdWords, Google Analytics and Excel

True AdWords ROI

This past Saturday I gave a presentation at Measurecamp in London about the topic of ROI. This is something that has been at the top of my mind recently as I have been working on some projects to help paid search advertisers easily determine the … [Continue reading]

Why I will not “do SEO” for you

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This is one of those posts that has been in my drafts folder for some time and while it probably should to stay there, I am publishing it anyway!  I will not “do SEO” for you Not now, not in the future, never again really. Not if you ask me … [Continue reading]

Career Advice for Advancement #1: Understand Profit Margins for Your Business

Profit Margins Interesting Guy in the World

If only I knew this sooner! There have been many times in my career where I found myself saying “if only I knew this sooner - I would be so much better off today!” Surely you have caught yourself saying the same thing in your own career. We all … [Continue reading]