Google Analytics Advanced Resources List

Advanced Google Analytics Resources

Last week I shared a list of Google Analytics Resources for beginners and intermediate level users. Many people viewed these resources and shared on social media. Even the Google Analytics marketing team picked on the resources and shared. Thanks to all who spread the word!

This week was another week of an intense teaching schedule that prevented me from writing a full blog post. Given the success of beginner and intermediate resources, I am providing some more “advanced” resources as well. Of course, advanced is a relative term, but these resources are helpful for those who are looking to take Google Analytics to another level.

Again, my long term wish is to turn this into a more formal resource/guide (Periodic Table of GA 2015 Edition?), but in my time bankrupt state, I am just going right to the resources today.

Enjoy!

Google Analytics Advanced Resources

Here are resources and functions in Google Analytics that may be useful as you become more advanced in your use of the tool.

Upload data to google Analytics

There are two main ways to upload data into Google Analytics. One is to use measurement protocol to write a program to push data into GA. The other is to use the data import function. Data import function allows for programmatic uploads or CSV file uploads. Here is more info on each:

Becoming a Google Analytics Certified Partner

Tag Manager Developer Guide

Social Interaction Tracking

Google Analytics Tracking Code Enhancements

Google Analytics E-Commerce Tracking for Universal Analytics

Building Dashboards and reports with Google Analytics data

Variable Guide for Google Tag Manager

Search Engine Configuration (what are default search engines)

Fun Stuff

Google Analytics IQ Testing Info:

More Resources

Google Analytics Resources for Beginner and Intermediate Level Users

Google-Analytics-Resources.png

I am in the middle of a teaching bonanza. Since last week I have been working with 90 students on 3 unique programs, with 13 days teaching out of 14 available weekdays. Somehow I thought that in between I would be able to write a coherent blog post … [Continue reading]

If the Samsung PPC Ad is Great, Then is This PPC Ad the Worst?

iPhone-6S-Samsung-Ad.png

By now, many of you have seen or heard about the brilliant PPC ad placed by Samsung. If not, here is a refresher. Search for iPhone 6s on Google, and you may see an ad like this: Screenshot found at Blueclaw Search  Note: I was not able … [Continue reading]

On Mobilegeddon and Why Analytics > Opinions

Analytics Header

I planned to be silent about Google’s announced mobile algorithm update for several reasons: First, I’m not a news source, so I leave revealing of news to those better equipped to break stories (Search Engine Land being one of my … [Continue reading]

Spreading Yourself Too Thin: A Case Study

Knowledge-Land-Sad.png

I have always been transparent here at Jeffalytics with successes, and also try to share when things don’t go as well as I had hoped. One of my projects has not gone according to plan, and I have decided to wind it down. Here are the painful … [Continue reading]

Is There ANY Value in Digital Marketing Best Practices?

Best Practices

This morning I participated in my first #PPCChat in a long time, and it reminded me of both the good and bad that can come from trying to create value in 140 characters. But first, I wanted to bring your attention to PPC Chat, in case you were not … [Continue reading]

Is Google Analytics Newest Data Quality Issue the Most Challenging?

Google-Analytics-Fake-Traffic.png

Author’s Note: This post is asking an honest question about some issues I am noticing with the quality of data in Google Analytics. My business relies on the generosity of Google to provide Google Analytics for free to many satisfied users, and by no … [Continue reading]

Should You Worry About Visitor Pathway Analysis?

Visitor-Flow-Example.png

Imagine you are in a meeting with a new client. Everything is going well, almost too well. Your suggestions are well received. Your geeky jokes get the laughs you anticipated. You are on top of the world. Then it happens. Just as you think you … [Continue reading]

Digital Strategy – Avoiding Ready Fire Aim Marketing

Ready Fire Aim Marketing SMX Munich

I gave two presentations at this years SMX conference in Munich. The first presentation is a version of a talk I have given several times in the past year about digital measurement strategy, and is also the subject of this companion blog post. While … [Continue reading]

32,199 Reasons I Dislike Posts with a Specific Number in the Title and 1 Trick to Avoid Them

Avoiding Click Bait Titles

[Continue reading]

Someone is Always Listening and Your Words Have Impact

Your Words Have Impact

About 1% of the posts I write get more than 100 social shares. Probably 50% of the posts get no shares beyond my auto scheduled social posts. It is enough to want me to give up writing at times. But there are always moments that keep me pushing … [Continue reading]