October 2012

5 Ways to Troubleshoot Your Google Tag Manager Installation

Google Tag Manager makes your life easier, but is still a technical solution in need of troubleshooting and debugging. While Google offers Tag Manager now to anyone looking to sign up, some potential adopters are hesitant to implement the product until they find answers about how they can test whether the product is working appropriately for their

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When Facebook Targeting Is Out of Control

Sometimes Facebook ad Targeting can be very surprising, even upsetting.

Take for example, the recommended pages for me on Facebook a few weeks ago. Notice a trend here?

I find this particularly interesting, since I don’t own any guns and have only gone shooting a handful of times in my life (and I am horrible at it).

So why would Facebook be showing me these ads when I am a horrible shot? Are they trying to get me help?

On second thought, maybe Facebook is more brilliant than we think! Maybe we should be giving them more credit?

You decide – is Facebook’s recommendations and ad targeting accurate for you?

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