February 2013

How Businesses Can Use Social Media for Fun and Profit (SoLoMoCon Presentation)

1 Comment / Blog, Digital Marketing, Presentations / By Jeff Sauer

While I have not had a “meaty” post up on this blog in a couple of weeks, a lot has been going on in Jeffalytics land. I have been invited to speak on several occasions in the past few weeks, and the time spent building out presentations has eaten into my ability to produce the […]

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Google Analytics 101 Presentation: Getting Started with Google Analytics

5 Comments / Blog, Universal Analytics / By Jeff Sauer

Today I am giving a Google Analytics 101 presentation that is a departure from my normal speaking engagements. This audience has very little experience with the tool (and possibly none), so I am not supposed to assume any background knowledge of how Google Analytics works or previous experience with the product. It was tougher than

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