I have often gone on the record with my skepticism toward paid search campaign management software, and I have several reasons for being skeptical. My main concern has been that these tools over promise on features and under deliver on performance. They claim to replace the analyst by using algorithms to optimize campaigns, but in […]
PPC Strategy: These 3 Paid Search Strategies Are All You Ever Need Read More »
As you get more advanced with Google Analytics, you realize that it’s not always about the data that you can capture for your analysis, but it’s often necessary to limit the data that you utilize in order to piece together the story of what happened with visitors to your site. We often achieve this through
Today Google announced that Premium users of Google Analytics will be able to access their data via Big Query, Google’s data solution that allows users to make sense of massive data sets. While the announcement occurred today, users will have to wait until later in the year to be able to use BigQuery to perform
Google Analytics Announces BigQuery Integration At Google I/O [2013] Read More »
I admit it, I don’t use Bing often. In fact, I usually only go to Bing when someone triggers me to go there through prodding or a blog post. After reading AJ Kohn’s excellent blog post from earlier this year on Bing People search I did what anyone would naturally do and Google’d bing.com to
Pay Attention to Bing People Search Before Your Face Stops Being YOU Read More »
REALTIME REPORTS Who is visiting your site right now? In the past month I have been introduced to several excellent customizations of Google Analytics that can help better distinguish the traffic being pointed to your site. Before implementing these customizations on client websites and recommending them to others, I like to install them on my
Testing Google Analytics Customizations Using Real Time Analytics Read More »
