One of the goals here at Jeffalytics is to produce an epic piece of content each quarter of the year. In the past this has lead to studies of the impact of Google Authorship, the Periodic Table of Google Analytics and the Ultimate Guide to Measuring Google+. All of these projects took a significant amount of time and research to complete and in turn helped hundreds of thousands of people become more knowledgable about the topics we covered.
For the first quarter of 2014, I have teamed up with a fellow Minneapolitan, Public Relations expert (and friend) Arik Hanson to produce a survey of digital marketing/communications practitioners that we hope will truly provide insight into what is happening in the job market for qualified professionals. This survey asks the questions that we find are missing from most salary studies and industry surveys and our goal is to collect and analyze data that will provide true benefit into the marketplace. I’m particularly excited to be working with Arik on this piece, because it allows us to reach an audience of participants that range all the way from creative to analytics, helping to provide a complete picture of what is happening in digital.
How cool would it be to have a real industry report featuring real results from real people?
First, We Need Data
We are hoping to collect at least 1,000 responses from survey participants in order to have a statistical confidence in our analysis. The survey takes about 5 minutes to complete and we are hoping that all of our readers take the time in order to fill out the survey over the next week.
As a bonus, if you fill out the survey by the end of the day next Thursday, February 6th, we will give you the opportunity to have exclusive access to our results before they are released to the public.
Please, 5 minutes is all we ask!
Second, We Share Data
As soon as enough responses are collected, we will commence number crunching. This is where we turn raw data into magic, answers into insights and votes into a unified voice.
How much does age factor into overall compensation?
Does your level of education impact your job title?
Am I under compensated because I live in Cleveland?
All of these questions can be answered if we get enough survey participants.
We promise to share insights into the digital staffing world with a unique twist.
Better yet, we also hope to make the data available for YOU to provide your own analysis of the results. Taking the Survey and providing your email address by February 6th ensures that you’ll have that opportunity if/when we make the data set available.
Convinced? Take the 2014 Digital Staffing Survey!
Still have questions? Here are some FAQs I put together for your convenience
Why would I spend my time filling out this survey?
Because 5 minutes of your life.
Who can participate in this survey?
Participation in the survey is open to anyone who works in digital marketing or communications, worldwide. Our apologies in advance for any US bias we have in our questions (i.e. asking for salaries in dollars, only listing US cities, etc.).
Will you be sharing data about ME personally?
No. Any data that you submit will not be identifiable as your response. All answers are analyzed anonymously and referred to in a group setting.
Can I get access to the raw data in the survey for analysis?
We are strongly considering making this data set available for review in an “open source” type format. While nothing has been decided yet, if you fill out the survey before February 6th and provide your email address, you will be eligible to receive any data set that we release.
How is this different from the Moz Industry Survey that was just released?
First of all, you should check out the Moz Industry Survey data because it’s awesome. Second, our survey is focused more on the staffing aspect of digital marketing/communications. For example, we are not concerned about what tools you use for marketing, but we are interested in how often you are contacted by recruiters. We want to be able to answer questions like:
- Are you happy with your current job?
- Are you properly compensated?
- Where did you learn your skills?
But we also want to be able to correlate these answers to things like work experience, age, gender and more. This survey will help us do that!
What are the exact questions you are asking?
- How long have you been in your current job/role?
- How long have you been a digital marketer / communications professional?
- What is your current job level?
- What would you describe as your primary job function?
- Where did you learn your most valuable job skills as a digital marketer/communications professional?
- What was your starting salary when you entered the digital marketer / communications industry?
- What is your current salary as a professional in the digital marketer / communications industry?
- How do you feel about your current compensation?
- How do you feel about the job market in your particular field?
- How often are you approached by recruiters for new positions?
- When was the last time you switched employers?
- What is the likelihood that you will be looking for a new job in the next 12 months?
- If you do play plan to look for a new job in the next 12 months, HOW will you go about looking for a new position?
- How satisfied are you with your current job position?
- Please share with us your age
- What is your gender?
- What best describes your place of employment?
- Please describe your highest educational attainment
- Where are you located?
If you are still unconvinced, please email me jeff at jeffalytics dot com or leave a comment below and we can iron out our differences.