June 2014

Internet Ad Revenue > Broadcast TV Ad Revenue

For the first time ever in the history of the Interwebz, folks spent more money on Internet advertising than they did on advertising on broadcast TV. Given TV’s decades-long run as the King of Advertising Revenue, this was kind of a big deal. According to Anthony Ha’s April TechCrunch post, which summarizes the PricewaterhouseCoopers report […]

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How to Turn Raw Data Into Marketing Insights

Whether you have a strong background in working with data or barely know how to use an Excel spreadsheet, it’s important to understand how powerful it can be to use numbers to prove your assumptions. But that sounds daunting, doesn’t it? Fortunately, we are here to provide you with lessons and templates to help us

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