Universal Analytics

If you don’t back up your Universal Analytics data before the 1st of July 2024, you will lose your precious data forever. Luckily, you can export your data and reports directly in Google Analytics. It’s free, it’s easy. So, what’s the catch? Let’s find out.  Key Takeaways How to backup Universal Analytics in GA? That’s […]

Disclosure: When you buy through some links in this article, we may earn a commission There are many ways to back up your historical Universal Analytics data, and little time to do it. Each method has pros and cons. That makes it hard to choose the best solution to save your business-critical Google Analytics data.

Note: This post is currently in progress and will be updated weekly as we continue to review all possible Google Analytics alternatives. You’re welcome to check back to this post or follow our YouTube channel for the latest reviews of GA alternatives.  Since Google Analytics Universal will stop working, you need an alternative. The Data

No browser cookies, no marketing party and… no privacy issues. At least, that’s the impression you may get from popular headlines in the press. But every story has two sides, and so do cookies. One side tastes sweet, the other bitter. Let’s take a bite and see if we can debunk the most persistent cookie

Using Google Analytics straight out of the box gives you a lot of options, but it can be a little restrictive. While the platform sets you up for success, there is much you’ll need to configure to collect the type of data you need for meaningful analysis. This is where calculated metrics come in. But,