PPC

Facebook Ads vs Google Ads: Which is Better?

This is an excerpt of a masterclass presented by Alvaro Berrios, Founder & Facebook Ad Strategist at Alvaro Berrios Digital. Connect with Alvaro on LinkedIn and Facebook. When we’re looking at which advertising channel to use for rapidly scaling a business, both Facebook and Google Ad platforms are well worth our consideration. But, which one

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Dynamic Search Ads – How, When, and Why You should use DSA

If you’re a hard-line SKAG (single-keyword ad group) building Google marketer, then Dynamic Search Ads might scare the pants off you. For some of us to imagine a PPC world without keywords is, well…the end of the world… But Google’s revamped Dynamic Search Ads (DSA) have brought exactly that. Google’s effectively taken keyword management into

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