Periodic Table of Google Analytics



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Ua.png

Accounts

All that is Google Analytics is contained in an account

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A.png

Async Tracking Code

Cutting edge JavaScript code that tracks visitors without slowing you down

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Ck.png

Cookies

The primary method of identifying unique visitors in Google Analytics

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Np.png

Not Provided

The Bane of SEO Existence

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Ac.png

Assisted Conversions

Discover traffic sources that contribute to goals and sales

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Br.png

Bounce Rate

Who came, puked and left your site?

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As.png

AdSense Reports

How much money did your site make and how did you make it?

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O.png

Advertising Reports

Performance of your website advertising. Tribute to David Ogilvy

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So.png

Social Media

Harvest the Web in Google Analytics’ best kept secret

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Ad.png

AdWords Reports

AdWords within Analytics

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Av.png

Advanced Segments

Easily view how specific visitor segments perform on your site

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Ds.png

Data Sharing

Share your data between Google products

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Fi.png

Filters

Modify and clean your data before it enters your profile

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lq.png

GAIQ Exam

Certification exam for individuals in Google Analytics

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Cv.png

Custom Variables

Control the pet population

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D.png

Direct Visitors

Frankly, we don’t know where you came from

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Go.png

Goals

Purpose of your website

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Be.png

Behavior Reports

Visitor Engagement, Frequency, Recency and Newness

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Ci.png

Clicks Report

Who changed what and when did they do it?

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La.png

Language Reports

What language were they speaking?

Cn.png
Cn.png

Content Reports

Content is king of the jungle

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Ap.png

API

Programatically access Google Analytics, create greatness

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Gi.png

GIF Hit

Visitor data is transmitted to Google Analytics via utm.gif image request

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Cp.png

GACP

The best Google Analytics minds in the world

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Xi.png

GA Premium

Premium version of Google Analytics for high traffic sites

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Cp-31.png

Paid Search

Industry calls it PPC, Google Analyics calls it cpc. Deal with it.

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Pr.png

Product Performance

What are they buying?

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Rf.png

Referrals

Visitors who came to your site from another website

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De.png

Demographics Reports

Who are these people?

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E.png

E-Commerce Reports

Purchases on your site provide great insight

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Lo.png

Location Reports

Where are your visitors coming from?

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Li.png

Enhanced Links

Clean up your In-Page Analytics with Enhanced Link Attribution

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Am.png

Attribution Modeling

Give credit where credit is due

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Pi.png

Pii (Acronym)

You will not find Personally Identifiable Information (pii) in Google Analytics

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Pv.png

Privacy

Something that Google takes very seriously worldwide

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P.png

Profiles

A specific view of your data

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Tr.png

Transactions

Number of purchases made on your site

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Uv.png

Unique Visitor

The number of uniquely cookied visitors over a given time frame

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Vi.png

Visits

Activity that happens within a 30 minute session window on your site

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Fu.png

Goal Funnels

Find leaks in your visitor flow and plug them

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Ia.png

In Page Analytics

Where do people go from here?

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Ev.png

Event Tracking

What happened on your page that stayed within your page?

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I.png

Intelligence Events

While you were out… this happened

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Ca-51.png

Cost Analysis

Import your cost data, analyze

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S.png

Session

A 30 minute window of activity by a visitor on your site

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U.png

Universal Analytics

Offline is the new online

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Ur.png

Urchin Analytics

Google Analytics before there was Google Analytics

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Ca.png

Campaigns

Traffic that you drive to your site with proper tagging

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O-21.png

Organic Search

Organic search keywords. Useful if your site is under 20% (not provided)

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Mo.png

Mobile Device Reports

Mobile Devices and Tablets are hot

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Mc.png

Multi Channel Funnels

Conversion is a team effort and your traffic sources are the players

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Au.png

Audience Reports

Discover key properties about your audience

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Ch.png

Change History Report

Who changed what and when did they do it?

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Us.png

Users

Administrators can do everything, users can view reports

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Ut.png

UTM Variables

Clean up your reports with campaign tagging

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Js.png

GA.js

Legacy Google Analytics code replaced by Async.js

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Re.png

Revenue

Money money money

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Cp-31.png

Custom Reports

The World is Your Oyster

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Rt.png

Real Time Analytics

Who is visiting your site right now?

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Ex.png

Content Experiments

Google Website Optimizers stylish new cousin

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Co.png

Cost Source

Data imported into your account from Google AdWords

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Se.png

Site Search

Your search box is a window into your users deepest needs

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In.png

Integrations

Integrate Google Analytics with phone tracking, CRM systems and more

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Wp.png

Web Property

Each unique domain name/discrete property in your account

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Vf.png

Visitor Flow

A sankey diagram of visitors traversing your site

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Wt.png

Webmaster Tools

Search Query data and landing pages

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M.png

Mobile Apps

Special SDK for tracking Android and iOS apps

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Sp.png

Site Speed

Is your site more like a Tortoise or Usain Bolt?

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Re-69.png

Remarketing

Remarket to your visitors through Google Analytics

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Sa.png

Sampled Data

A subset of data from your website traffic used to generate reports

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Sh.png

Shortcuts

Get to that report faster

Early this year I began working on a project to categorize and visually display all of the powerful options available within Google Analytics. After dreaming up several display methods, I decided on an idea that has worked well in the past for other areas: the Periodic Table of Google Analytics.

The results of this work are three ways to visualize Google Analytics in an easy to understand manner: An interactive periodic table of Google Analytics hosted on Jeffalytics.com (this page). An embeddable graphic that can be placed on other sites (embed code below) and last, a printable PDF version of the guide, also available below. This will be an ever changing and improving document, so if you find anything that is missing or you disagree with something, please contact me with updates!

Printable PDF of the Periodic Table

The periodic table was designed to be printed and placed on the walls of your cubicle/office, so if you are interested in printing out the PDF you can click on the image below.



Embed The Periodic Table on Your Site

You may also decide to embed the table on your website. All you need to do is copy the code below and paste onto your site!

Embed This Image On Your Site (copy code below):



Periodic Table of Google Analytics
Graphic Design by Allan Johnson