Recently I participated in a panel discussion with other AdWords experts like Brad Geddes, Frederick Valleys, Matt Umbro and many more. It was in Bologna at the excellent AdWorld Experience conference. A question came up that I love to answer. “What was your biggest screw up?” This type of question helps us really learn. Funny, but […]
What is your biggest mistake in paid search management? Read More »
By now, many of you have seen or heard about the brilliant PPC ad placed by Samsung. If not, here is a refresher. Search for iPhone 6s on Google, and you may see an ad like this: Screenshot found at Blueclaw Search Note: I was not able to find this ad while searching today, so
If the Samsung PPC Ad is Great, Then is This PPC Ad the Worst? Read More »
As I record the video lessons for Google Ads Mastery Course, I can’t help but take a trip down memory lane. My thoughts are almost always forward. What’s next? When will it be there? How can I use it to help my business? Rarely do I take time to look in the rearview mirror. But
Reflecting on 10 Years of Google AdWords Management Read More »
As marketers, we tend to measure the ROI (return on investment) of programs that we are responsible for delivering. That means we often report on how many raw sales are delivered from our marketing budget without providing context into how these efforts truly affect our business. These reports don’t usually include information about the true profitability
Google Ads ROI for E-Commerce Template Read More »
I have often gone on the record with my skepticism toward paid search campaign management software, and I have several reasons for being skeptical. My main concern has been that these tools over promise on features and under deliver on performance. They claim to replace the analyst by using algorithms to optimize campaigns, but in
PPC Strategy: These 3 Paid Search Strategies Are All You Ever Need Read More »
Vitor Sá The other day I received an unsolicited and not very personalized email from Microsoft on behalf of a client of mine. This client is a household name and brings in over a billion dollars a year in revenue, so not a small fry by any means. Surely a brand this big is working
PPC Optimization Emails and Why You Should Ignore Them Read More »
