Paid Search Bid Management

Reflecting on 10 Years of Google AdWords Management

Leave a Comment / Blog, PPC / By Jeff Sauer

As I record the video lessons for Google Ads Mastery Course, I can’t help but take a trip down memory lane. My thoughts are almost always forward. What’s next? When will it be there? How can I use it to help my business? Rarely do I take time to look in the rearview mirror. But […]

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Paid Search Bid Management Tools: Great Investment or Save Your Money?

6 Comments / PPC, Blog / By Jeff Sauer

The Promise of Paid Search Bid Management Tools There are a million paid search management tools. Well, maybe a million is an overstatement, but the paid search and bid management space is quite saturated with companies promising the latest and greatest tools to do the work of an analyst. Most of these tools have similar

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