Recently I participated in a panel discussion with other AdWords experts like Brad Geddes, Frederick Valleys, Matt Umbro and many more. It was in Bologna at the excellent AdWorld Experience conference. A question came up that I love to answer. “What was your biggest screw up?” This type of question helps us really learn. Funny, but […]
What is your biggest mistake in paid search management? Read More »
Cold sweat. Body clenched, hovering over the computer. Uncertainty coming from the unknown. “If I just click this button, Google will show my ads to everyone who searches for Ham and Bubble gum sandwiches.” No turning back now, you knew that this time was coming for weeks. All of the build-up has come down to
The 10 Worst Times to Launch PPC Campaigns Read More »
Hiring quality PPC managers was always very difficult. I reviewed thousands of resumes, had hundreds of phone screens, tons of in person interviews and even made a few hires along the way. With so many data points to reference between candidates, I started to develop a profile of the ideal PPC candidate. The best candidates
Want a PPC Job? You better be able to answer this one question! Read More »
As I record the video lessons for Google Ads Mastery Course, I can’t help but take a trip down memory lane. My thoughts are almost always forward. What’s next? When will it be there? How can I use it to help my business? Rarely do I take time to look in the rearview mirror. But
Reflecting on 10 Years of Google AdWords Management Read More »
I have often gone on the record with my skepticism toward paid search campaign management software, and I have several reasons for being skeptical. My main concern has been that these tools over promise on features and under deliver on performance. They claim to replace the analyst by using algorithms to optimize campaigns, but in
PPC Strategy: These 3 Paid Search Strategies Are All You Ever Need Read More »
Vitor Sá The other day I received an unsolicited and not very personalized email from Microsoft on behalf of a client of mine. This client is a household name and brings in over a billion dollars a year in revenue, so not a small fry by any means. Surely a brand this big is working
PPC Optimization Emails and Why You Should Ignore Them Read More »
