The term “data driven” is thrown around quite often in the world of marketing, and I’m often convinced that very few people actually know what it really means to be data driven. There are data driven marketing strategies, like those championed by Google and Amazon to increase the number of people who use their products. […]
Creating a Data Driven Marketing Organization Read More »
Being a long time fan of SEOMoz (now Moz), I was honored to be invited to give a Mozinar and share my knowledge of Google Plus with the passionate Moz community. As the #1 social media traffic source for Jeffalytics, Google Plus has had a major role in putting this site on the map. You
17 Ways Knowing About Google Plus Will Make You a Better Marketer #Mozinar Read More »
Today I am giving a Google Analytics 101 presentation that is a departure from my normal speaking engagements. This audience has very little experience with the tool (and possibly none), so I am not supposed to assume any background knowledge of how Google Analytics works or previous experience with the product. It was tougher than
Google Analytics 101 Presentation: Getting Started with Google Analytics Read More »
Advanced E-Commerce PPC Last week I had the pleasure of giving a presentation to a local group of e-commerce companies and marketers on the topic of Intermediate and Advanced PPC tactics, how to get better at managing your PPC accounts, and tips for working better with PPC agencies.
Advanced PPC for E-Commerce Websites (Presentation) Read More »
