I created Depth of Knowledge (aka Jeffalytics) to fill several personal, professional and industry needs.
How Depth of Knowledge Hopes to Impact the Industry
While there are many websites dedicated to aspects of online marketing, there is a niche that presently seems to be under-served. There are many great sites that report on news in the industry, offer fantastic “hands on” tutorials and represent some of the top practitioners in digital marketing. At the same time, there doesn't seem to be a place dedicated to both creating and curating the best of what we have available as marketers. Jeffalytics aims to aggregate some of the best information and resources available to online marketers, offer thought leadership pieces, and provide a valuable resource to online marketers of all skill levels.
How Depth of Knowledge Hopes to Impact me Professionally
If a tree falls in the woods, does it make a sound? Over the years we have developed a top notch online marketing organization at Three Deep, yet outside of our circles, we are relatively unknown. It's sad, really, because we are at the cutting edge and more people deserve the right to work with our team. As Jeffalytics gains notoriety, my hope is that Three Deep becomes known as well.
How Depth of Knowledge Hopes to Impact me Personally
One of my personal ambitions has always been to share my knowledge and passion for online marketing with anyone who will listen. Traditionally, this has been with coworkers and clients and a small circle of peers. Recently, I have brought my passion and knowledge as a non profit board member to the Minnesota Interactive Marketing Association and the Minnesota Search Engine Marketing Associations, and have found this experience to be quite fulfilling.
Now I would like to bring my passion and knowledge to the national and international level. Jeffalytics is the persona that I have adopted to develop an audience that is interested in sharing the same level of excitement and passion that I do for online marketing. By reaching a larger audience, I will have the opportunity to spread the happiness to marketers, travel the world, and fulfill my dreams.
About Jeff Sauer
Jeff Sauer is a born problem solver who has been creating on the web since he was in 8th grade. After graduating from college with a degree in Computer Information Systems, Jeff became a full time Internet marketer in 2005. Since then, he has helped grow his company, Three Deep Marketing by 500% to $6 million in revenues, being named to the Inc 5000 list for 2010, 2011 and 2012. While working with some of the biggest brands in the world, his company has won numerous awards. Jeff was named the 2012 CIO of the Year in Minneapolis/St. Paul for emerging companies.