Episode 44: AJ Wilcox

aj wilcox podcast

Today for our 44th episode, we will talk with AJ Wilcox, the worlds foremost LinkedIn Ads expert and owner of B2Linked.

AJ and I met in London a few years ago at Hero Conference. We sat down for lunch with several other brilliant PPC marketers and started a conversation. It was a lot of fun getting to know AJ, and he was nice enough to put me in touch with the organizers at SLCSEM, where he is a board member.

We met up again in SLC last summer and he even picked me up from the airport – what a great guy! I’ve really enjoyed getting to know AJ over the past few years and I know you’ll enjoy this conversation as well.

I was hoping to meet up with AJ again this week in Bologna for the AdWorld Experience conference, but he had another commitment already booked. So we set up our interview while I was back in the US and I’m recording this intro from my VRBO place in Venice, just minutes before catching a train to Bologna.

I learned quite a bit in this episode about LinkedIn ads, how to attack a niche you find interesting, and even got to hear about how AJ found his niche in the first place. His path is both super unique and a highly interesting field of focus. It was fun to learn how he moved from ad dabbler to LinkedIn ads expert.

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Quotable moments from our talk with AJ Wilcox

On importance of social proof:

Social Proof is one of the strongest conversion boosters Click to Tweet

On theory vs practice:

You gotta have both theoretical AND practical knowledge in order to make it in digital marketing Click to Tweet

On making that leap into entrepreneurship:

I literally had to get laid off before I got into starting my own business Click to Tweet

Links related to this week’s episode

Did you like this episode? Listen to past episodes on SoundCloud!

About the Author

Jeff Sauer is an independent Digital Marketing Consultant, Speaker and Teacher based out of a suitcase somewhere in the world. Formerly of Minneapolis, MN and San Francisco, CA.

  • Jamie Gemmell

    LinkedIn advertising was not something that I was particularly excited about prior to listening to this podcast, and I very nearly gave this episode a miss. But AJ has done something which I didn’t think was possible, he made me keen to learn more about LinkedIn ads. great episode guys.
    Jeff, did you do something different on the audio in this one? Not that the others sounded bad, but this one sounded smoother, must be all that easter chocolate.

    • Haha… I did get a new microphone that I started using for the intro/outro, so that might have helped. Also recorded the main interview in a carpeted room, so that might have reduced sound. Haven’t been around carpet for about a year.

    • Jamie, that’s SUPER kind of you to say! B2B marketing in general is usually not sexy, so it gets me really excited when someone says that I made it interesting in some way. I geek out on this stuff hard, so it’s nice when others are geekin’ along with me 🙂