The default Google Analytics 4 data retention period is set to 2 months only. That’s ideal if you are only interested in short-term analysis. But let’s be honest, unless you have just launched your website or web shop, you definitely need more historical data to thrive in the future… Key takeaways On top of that, […]
Change Your Google Analytics Data Retention Setting, Or Lose Important Data Read More »
You probably know by now that GDPR (The General Data Protection Act) goes into effect on May 25th, 2018. That means you only have one month left to get prepared for GDPR compliance. While the EU mandates this initiative, all online businesses will be affected by GDPR in some way or another. So even if you
How to Prepare Your Google Analytics Account for GDPR Read More »
Google recently made a big announcement about a new feature in AdWords. Starting April 29th, 2018 Google will introduce “ad suggestions.” Ad suggestions are ads created by Google that will automatically become part of your ad groups. That’s right! Google is promising to write ads for you, and they are going to put them into
Automatic AdWords Ad Suggestions – Let them run or turn them off? Read More »
Today we are going to walk you through the steps needed to get the most out of your Google Analytics Account. Even better, we are going to be building a set of Google Analytics checklists that you can use to improve your account performance. Why checklists? Well, Google Analytics can be overwhelming. There are so many
The Complete Set of Google Analytics Checklists Read More »
Are you managing a Google AdWords Account? If you are, you’ve probably figured out that succeeding in AdWords is all about making small, continuous improvements. AdWords is a robust tool. It’s the largest and most sophisticated PPC advertising platform on the planet. But it’s not always easy to figure out when and where to make the
Building the Complete Set of Google AdWords Optimization Checklists Read More »
Today is our final Behind the Scenes episode of the 90-day challenge. In this episode, we are going to take a look at our custom online course platform. I’ll show you how all the different pieces of our course platform fit together, and how to structure online courses. We’ll also discuss how we deliver our
Behind the Scenes: Inside our custom online course platform Read More »
