Author name: Jeff Sauer

Jeff Sauer is an independent Digital Marketing Consultant, Speaker and Teacher based out of a suitcase somewhere in the world. Formerly of Minneapolis, MN and San Francisco, CA.

Google Analytics Conversion Tracking and Retroactive Goals

CONVERSIONS “The How Much” – What is the purpose of your website? Before we get started, I have a question for you. What’s the most important function of your website?   Think about this answer for a few minutes, because it has everything to do with tracking conversions. Why did you (or your organization) create the […]

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Behind the Scenes of our Recording Setup for the 90 Day Challenge Videos

Think you need a fancy production studio to start recording videos for your business? Maybe you don’t! In Today’s episode of Behind the Scenes, we’ll look at my video recording setup for the 90 Day challenge. We are producing almost all of our videos for the 90 day challenge in my makeshift recording studio.  But that

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Tools of the Trade: Scheduling podcasts using Acuity Scheduling

Our process for Scheduling podcasts Let’s start with the problem: Maintaining my calendar sucks. It’s not that I’m “too busy” or that I’m some sort of special delicate snowflake. I’m just trying to navigate this crazy world of 24/7 push notifications. You know, that feeling that I’m behind time the second I wake up every

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How to Setup Cross-Domain Tracking in Google Analytics

In this post, we’re going to delve deep into a topic that keeps analytics consultants in business – Cross-domain tracking. Cross-domain tracking is a term we use to describe the act of tracking multiple domains in a single Google Analytics property. Now, cross-domain tracking is a pretty advanced concept that is not easily understood. It’s also

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Tools of the Trade: Managing Production Schedules with Asana – Asana Review

What is our biggest business goal for 2018? It’s not traffic or revenue. It’s process. The biggest thing that I want to do in 2018 is to develop repeatable processes for everything in my business. As we grow and scale Jeffalytics, project management becomes vital. If you don’t have processes in place before you start

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How to Build a Complete SEO Dashboard – Keywords Included

Have you ever tried creating an SEO dashboard using Google Analytics? Well, you might want to try this technique instead. Dashboards are a great way to view and share your most essential analytics data, quickly. But if you’ve attempted to use Google Analytics to build a dashboard, you’ve probably noticed their SEO data is lacking! There’s

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