Don’t Click. I wanted to let my tip hang there. I was annoyed recently after seeing so many posts come across my RSS feed with extremely specific numbers in the title (yes, I still use RSS to discover content). I know that these are designed to add credibility to the post, and that bigger and […]
About 1% of the posts I write get more than 100 social shares. Probably 50% of the posts get no shares beyond my auto scheduled social posts. It is enough to want me to give up writing at times. But there are always moments that keep me pushing forward, and they always come from the most unexpected places.
Someone is Always Listening and Your Words Have Impact Read More »
Hiring quality PPC managers was always very difficult. I reviewed thousands of resumes, had hundreds of phone screens, tons of in person interviews and even made a few hires along the way. With so many data points to reference between candidates, I started to develop a profile of the ideal PPC candidate. The best candidates
Want a PPC Job? You better be able to answer this one question! Read More »
As I record the video lessons for Google Ads Mastery Course, I can’t help but take a trip down memory lane. My thoughts are almost always forward. What’s next? When will it be there? How can I use it to help my business? Rarely do I take time to look in the rearview mirror. But
Reflecting on 10 Years of Google AdWords Management Read More »
What a novel idea: taking your best posts from 2014 and sharing them on your blog. I didn’t come up with the idea, of course. But I for the past two years I have joined in the hoopla and published my stats. See 2012 and 2013. Even though we are nearing the end of January,
The 2014 Year in Review That’s Too Late and Nobody Will Probably Read Read More »
There is a shortage of qualified Google Ads professionals in the marketplace. I hope to change that by giving away everything I know about Ads online, delivering 28 daily lessons. Do you want to advance your career by becoming Google Ads Certified? Or do you want to give a friend or colleague the gift to
Become a Google Ads Expert in 28 Days Read More »
