As someone who has taught Google Analytics certification courses for the past 6 years, I receive questions nearly every day asking what to do about missing keyword data. At first, I said that we should hope that Google would change their mind and start providing Keyword data again. Time went on and wishful thinking turned […]
Analytics for SEO: Time to Grow Up and Think Like an Executive Read More »
Authors note: These observations have been assembled based on 18 years as a web developer, Internet marketer, web analyst and project manager. All examples are fictional and meant to be intentionally humorous. The reality is that it’s freaking hard to launch a meaningful website. It takes time, money and patience to get things done the right
22 Reasons Why Your Website Sucks Read More »
Whether your organization is just getting started with social media or you are seasoned pros, there are several tools that you can use to harvest and monitor social activities for you and your competitors. These social media competitive analysis tools can be used to generate ideas, discover conversations about your brand and answer customer service
Social Media Competitive Analysis Template Read More »
For the first time ever in the history of the Interwebz, folks spent more money on Internet advertising than they did on advertising on broadcast TV. Given TV’s decades-long run as the King of Advertising Revenue, this was kind of a big deal. According to Anthony Ha’s April TechCrunch post, which summarizes the PricewaterhouseCoopers report
Internet Ad Revenue > Broadcast TV Ad Revenue Read More »
Intro from Jeff Sauer: Late last month venture capital firm Kleiner Perkins released an Internet trends report that has taken the online universe by storm. The report has now been viewed over a million times on Slideshare and surely has attracted even more views when you count downloads and shares. With over 150 slides and
Internet Trends 2014 for Marketers Read More »
Whether you have a strong background in working with data or barely know how to use an Excel spreadsheet, it’s important to understand how powerful it can be to use numbers to prove your assumptions. But that sounds daunting, doesn’t it? Fortunately, we are here to provide you with lessons and templates to help us
How to Turn Raw Data Into Marketing Insights Read More »
