Being close to the generation of revenue is safest place to be in most organizations. While a few of us intuitively know that this is true – that making money for our companies will lead to increased job security, it’s not always clear why this is the case. This months lesson will dig a little […]
If You’re Not Growing, You’re Dying Read More »
The term “data driven” is thrown around quite often in the world of marketing, and I’m often convinced that very few people actually know what it really means to be data driven. There are data driven marketing strategies, like those championed by Google and Amazon to increase the number of people who use their products.
Creating a Data Driven Marketing Organization Read More »
Giving financial advice is a sensitive subject, and I am not a licensed professional. As such, this post is meant to be demonstrative only and should not be considered as me giving you financial advice. Make sure that you consult a professional with any questions you may have about your own personal finances. This month’s
Always Live a Year Behind Your Means Read More »
As marketers, we tend to measure the ROI (return on investment) of programs that we are responsible for delivering. That means we often report on how many raw sales are delivered from our marketing budget without providing context into how these efforts truly affect our business. These reports don’t usually include information about the true profitability
Google Ads ROI for E-Commerce Template Read More »
After spending the past two decades as a digital marketing analyst, there have become two certainties that I can count on when it comes to delivering reporting presentations to clients and internal stakeholders: Each report takes way longer than you think it will take to complete – leading to late nights and high-stress levels Every
Monthly Report Presentation Template for Digital Marketing [Free PPT Download] Read More »
Understanding How Profit Margins Affect Business Decisions When you graduate from college with a tangible, in demand skill and no formal business training you are starting off in the middle. In my case, I started a business at 24 with the understanding that I could make websites and people would pay me for them. Not
Understand Profit Margins for Your Business Read More »
