Author name: Jeff Sauer

Jeff Sauer is an independent Digital Marketing Consultant, Speaker and Teacher based out of a suitcase somewhere in the world. Formerly of Minneapolis, MN and San Francisco, CA.

Aq: Acquisition Reports in Google Analytics

ACQUISITION How are you acquiring users and traffic to your site? Today, we talk about acquisition reports in Google Analytics. Category ACQUISITION: The acquisition reports are what drew me to Google Analytics, and as we go through these Acquisition elements, you’ll see there is good reason why. These reports are insightful and empowering for any […]

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Understanding the Events Report In Google Analytics 4

EVENTS REPORT Everything in GA4 is an event, but the events reports have special meaning! You might have heard that Google Analytics 4 is an event-based model as opposed to a hit-based model, but what does that mean in practice? Hits vs Events With the old Universal Analytics model, each user is identified either by cookies

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Our Favorite Tips and Tools for Troubleshooting GA and GTM Issues

This is an excerpt of a masterclass presented by Fred Pike, Managing Director and GA/GTM Practice Lead at Northwoods Software. Connect with Fred on LinkedIn and Twitter. When solving problems with Google Analytics or Tag Manager for your clients, there are a number of tools available that can make your life easier. Some of these tools are

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