The Data Driven Blog
The Data Driven blog is packed with fresh, unique content that ties together the why, the how and the when behind tried and true digital marketing techniques and strategies.
Feel free to pick through our latest posts… or feed your favorite marketing curiosity by following along with one of our in-depth guides.
Retargeting without cookies – How to do it in 2024?
Retargeting without cookies is the next big challenge for marketers. Google will kill them off in the course of…
Navigating the Tightrope Between Behavioral Targeting and Online Privacy
In the ever-changing landscape of digital life today, marketing research is showing that personalization and behavioral targeting are increasingly…
GA4 Path Exploration Report – Explained With 5 Examples
The path exploration report in GA4 reveals how people move around on your site or web shop. It can…
Tracking email campaigns in GA4 – The complete guide
If you are not tracking your email campaigns in Google Analytics 4, you are missing out. Right now, the…
How To Delete An Account, Property, Or Data Stream In Google Analytics 4
Do you need to clean up your Google Analytics experience? If so, you’ve come to the right place! Even…
Understanding Exits in Google Analytics 4
On which page or screen do visitors leave your website? You can find the answer in the exit report…
Google Analytics 4 Hierarchy: Accounts, Properties and Data Streams
If you’ve landed here, you’re probably just getting started on your Google Analytics 4 journey. So welcome to the…
Google Analytics for Bloggers – The 2023 Beginner's Guide
Blogging and sharing your passion with the world is fun. And that is a problem because you are not…
How to Track Mailto Links in Google Analytics 4?
How many times do people click on an email address on your website? Alas, Google Analytics 4 doesn’t track…
The GA4 landing page report is broken, but you can fix it
Do you blindly rely on the default landing page report of Google Analytics 4? Then it’s time to take…
GA4 custom reports – Shortcut to data you really need
Google Analytics 4 is filled with reports and data you will never look at. On the other hand, there…
Tracking QR Codes in Google Analytics 4 – The Ultimate Guide
Most paid QR code generator platforms have built-in statistics. Yet, they don’t give insights about what visitors do on…
404 pages in GA4 – Find, Analyze, Monitor and Fix
In Google Analytics 4, you can easily find data about 404 pages. If you want an in-depth analysis of…
Enhanced Measurement GA4: Easy User Activity Tracking
Enhanced measurement is the easiest way to enrich your GA4 reports with data about 7 different user activities on…
GA4 Custom Channel Grouping – Campaign ROI optimization
The predefined Google Analytics 4 channel group gives you a granular view of the channels that drive traffic to…
GA4 browser size and screen resolution report: UX metrics
Size matters. This is also true for the dimensions of your visitors’ screens. Sometimes the design will break and…
Google Tag Manager vs Google Analytics – Which tool to use?
Google Tag Manager or Google Analytics? You’re not the only earthling wondering which tool you need to achieve what…
Filter Internal Traffic in GA4 – More Valuable Data
Data in Google Analytics 4 from visits of your employees or colleagues can lead to crappy conclusions and disastrous…
How to learn Google Analytics 4? Beginner to expert
Learning Google Analytics is a smart investment for your career or business. But how do you go from zero…
How to access Google Analytics without Gmail? (2 options)
You can access Google Analytics with any email address, provided it is linked to a Google Account. That doesn’t…
Google Analytics 4 real time report not working – (Fixed)
If you don’t see real-time data in Google Analytics 4, something is obviously not right. We listed the 5…
