Category Archives for "Blog"


The Ultimate List of Google Analytics Certification Resources (Updated 2017)

Google Analytics is like the board game Reversi (marketed in the US as Othello). It takes minutes to learn, and a lifetime to master. Rather than wait a lifetime, I have compiled a list of resources that will help you better understand Google Analytics, broken out by your phase of learning (with a host of filtering options).

It has been my personal mission to discover everything I possibly can about how to get the most out of Google Analytics. These resources are my gift to you.

This list is comprehensive, so be sure to look through everything and bookmark this page for future reference. Google Analytics is constantly changing, so we will be updating resources often to give you the most up to date knowledge.

What follows in this post is over 7,000 words dedicated to sharing with you some of my favorite Google Analytics resources.

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6 figures consultant

How to Make 6 Figures as a Marketing Consultant

One question hear often from my students is about money. “How much money can I make with my newly minted digital marketing skills?” While the amount varies based on skill level, I commonly tell them that they can make 6-figures as marketing consultants. That’s $100,000 US or more. This post shares the logic behind that answer. Is it possible to […]

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Your Google Analytics Account

How To Recover Google Analytics Account

Have you ever lost your keys to your car or home and panic ensued? You search for clues everywhere. You re-trace your steps, maybe freak out a bit. You blame inanimate objects. At some point you re-gain access to your car or house. Maybe you called a locksmith, or maybe you found a window cracked open. Either […]

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Google Performance Summit 2016 Review

Yesterday was the “big day” for fans of Google AdWords and Google Analytics. Google had teased upcoming announcements at their “Performance Summit” for months, and I have been dying to attend virtually ever since I marked it on my calendar. Having attended 7 Google Analytics summits in the past (2008-2014) and live-blogging the announcements in 2012, […]

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Google Analytics Goals

Are You Flying Blind with Google Analytics Goals?

You would be surprised how many companies can not explain the purpose of their website. Most companies, even companies with billions in revenue, can draw blanks to a question that was so simply phrased it almost sounded patronizing. What is the purpose of your website? Yet answering this question is the most important thing your organization can do to make […]

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What is your biggest mistake in paid search management?

Don’t be a dummy like me, download our PPC Campaign Launch Checklist PDF Recently I participated in a panel discussion with other AdWords experts like Brad Geddes, Frederick Valleys, Matt Umbro and many more. It was in Bologna at the excellent AdWorld Experience conference. A question came up that I love to answer. “What was your […]

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