Category Archives for "Blog"

Tracking Multilingual Sites in Google Analytics

I haven’t seen much detailed advice out there on how to track websites in multiple languages and/or regions in Google Analytics, within the same domain. Here’s my recommendation on the best way to implement this + possible goal conversion pitfalls that you may run into. The Question A question was posted in our Analytics Course […]

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roles in a business

Defining the Roles of Partners in an Agency Business

Earlier this month, we asked “Should freelancers partner up to form an Agency?” Today we elaborate on the roles that should be covered in the agency business. If you have been working as a freelancer or consultant, the idea teaming up with others to form a business partnership can be exciting. But there are also […]

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keys to forming an agency partnership

Should freelancers partner up to form an agency?

I often come across freelancers who want to partner up with other freelancers to form an agency. The logic is simple: birds of a feather flock together. Two freelancers working together to solve a problem is better than one. But is this a good idea? Should freelancers partner with someone just because they have complementary […]

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duct-tape-ceo

The Duct Tape CEO

Duct tape has always been a handy asset in my home. Whether it’s used on a leaking faucet or a busted bumper, duct tape fixes almost everything. It may not be the prettiest, but it is a quick fix. It’s an instant and affordable solution to a problem that will be fixed with more money […]

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Googla-Analytics-Resources

The Ultimate List of Google Analytics Certification Resources (Updated 2017)

Google Analytics is like the board game Reversi (marketed in the US as Othello). It takes minutes to learn, and a lifetime to master. Rather than wait a lifetime, I have compiled a list of resources that will help you better understand Google Analytics, broken out by your phase of learning (with a host of filtering options).

It has been my personal mission to discover everything I possibly can about how to get the most out of Google Analytics. These resources are my gift to you.

This list is comprehensive, so be sure to look through everything and bookmark this page for future reference. Google Analytics is constantly changing, so we will be updating resources often to give you the most up to date knowledge.

What follows in this post is over 7,000 words dedicated to sharing with you some of my favorite Google Analytics resources.

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