Category Archives for "Blog"

How to Calculate Your Google AdWords Budget

How much should I spend on AdWords? Building a Google AdWords budget is one of the toughest challenges faced by both new and experienced pay-per-click marketers. Budget planning can feel overwhelming, time-consuming and downright thankless. But a well-planned budget is an essential part of being successful with AdWords. During my career as a digital marketing consultant, […]

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  • October 31, 2017
  • Blog, PPC

Tracking Multilingual Sites in Google Analytics

I haven’t seen much detailed advice out there on how to track websites in multiple languages and/or regions in Google Analytics, within the same domain. Here’s my recommendation on the best way to implement this + possible goal conversion pitfalls that you may run into. The Question A question was posted in our Analytics Course […]

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roles in a business

Defining the Roles of Partners in an Agency Business

Earlier this month, we asked “Should freelancers partner up to form an Agency?” Today we elaborate on the roles that should be covered in the agency business. If you have been working as a freelancer or consultant, the idea teaming up with others to form a business partnership can be exciting. But there are also […]

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keys to forming an agency partnership

Should freelancers partner up to form an agency?

I often come across freelancers who want to partner up with other freelancers to form an agency. The logic is simple: birds of a feather flock together. Two freelancers working together to solve a problem is better than one. But is this a good idea? Should freelancers partner with someone just because they have complementary […]

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duct-tape-ceo

The Duct Tape CEO

Duct tape has always been a handy asset in my home. Whether it’s used on a leaking faucet or a busted bumper, duct tape fixes almost everything. It may not be the prettiest, but it is a quick fix. It’s an instant and affordable solution to a problem that will be fixed with more money […]

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