Category Archives for "Blog"

roles in a business

Defining the Roles of Partners in an Agency Business

Earlier this month, we asked “Should freelancers partner up to form an Agency?” Today we elaborate on the roles that should be covered in the agency business. If you have been working as a freelancer or consultant, the idea teaming up with others to form a business partnership can be exciting. But there are also […]

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keys to forming an agency partnership

Should freelancers partner up to form an agency?

I often come across freelancers who want to partner up with other freelancers to form an agency. The logic is simple: birds of a feather flock together. Two freelancers working together to solve a problem is better than one. But is this a good idea? Should freelancers partner with someone just because they have complementary […]

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duct-tape-ceo

The Duct Tape CEO

Duct tape has always been a handy asset in my home. Whether it’s used on a leaking faucet or a busted bumper, duct tape fixes almost everything. It may not be the prettiest, but it is a quick fix. It’s an instant and affordable solution to a problem that will be fixed with more money […]

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Googla-Analytics-Resources

The Ultimate List of Google Analytics Certification Resources (Updated 2017)

Google Analytics is like the board game Reversi (marketed in the US as Othello). It takes minutes to learn, and a lifetime to master. Rather than wait a lifetime, I have compiled a list of resources that will help you better understand Google Analytics, broken out by your phase of learning (with a host of filtering options).

It has been my personal mission to discover everything I possibly can about how to get the most out of Google Analytics. These resources are my gift to you.

This list is comprehensive, so be sure to look through everything and bookmark this page for future reference. Google Analytics is constantly changing, so we will be updating resources often to give you the most up to date knowledge.

What follows in this post is over 7,000 words dedicated to sharing with you some of my favorite Google Analytics resources.

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6 figures consultant

How to Make 6 Figures as a Marketing Consultant

One question hear often from my students is about money. “How much money can I make with my newly minted digital marketing skills?” While the amount varies based on skill level, I commonly tell them that they can make 6-figures as marketing consultants. That’s $100,000 US or more. This post shares the logic behind that answer. Is it possible to […]

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Your Google Analytics Account

How To Recover Google Analytics Account

Have you ever lost your keys to your car or home and panic ensued? You search for clues everywhere. You re-trace your steps, maybe freak out a bit. You blame inanimate objects. At some point you re-gain access to your car or house. Maybe you called a locksmith, or maybe you found a window cracked open. Either […]

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