Category Archives for "Blog"

5 Keys to Building a Perfect Marketing KPI Dashboard

The majority of businesses measure the impact of their marketing efforts by producing reports that highlight the performance of their growth initiatives. Over time, every business reaches the natural conclusion that the only way to understand whether their marketing is driving results is to put some numbers behind their assumptions. Some companies will build bare-bones […]

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How do Google Analytics sessions affect your website’s data?

Google Analytics Sessions: No, this is not a collection of Google Analytics’s greatest guitar-shredding jams! Sessions are how Google Analytics tracks each time your website visitors come to your site. Understanding sessions can be a bit confusing and figuring out how Google calculates sessions can get even more confusing. Don’t despair. We have created this blog […]

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Google Analytics Tagging Guide and Checklist

What’s the primary purpose of Google Analytics? To track, report and measure the activity that happens on your website, right? Of course, tracking, reporting, and measuring the activities that happen on your website all require you placing some code on your website. You can’t get very far in analytics without tagging your site. What’s a tag? […]

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Troubleshooting the Google Analytics Demographics Reports

Google Analytics demographics reports provide compelling information about your website visitors. These reports can show you data about your audiences’ Age, Gender, Interests, And buying preferences. This demographic information can help you answer one of the most critical marketing questions: “Who is my customer, and what do they want?” The demographics reports are supposed to […]

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