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Building the Ultimate PPC Report in Google Data Studio

PPC Reports. They are 100% necessary if you provide paid advertising as a service. But they can be time-consuming to create and frustrating to maintain. These problems are especially true when your reports cover advertising on multiple different systems… like Facebook Ads, Google Ads, and Bing Ads. Trying to manually consolidate all your data into

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How and When to Automate Google Analytics Event Tracking in Google Tag Manager (GTM)

Google Analytics makes it easy to see how many people visit your website. Sign up for GA, add some code to your website theme, and voila! You’re rolling in data. But, of course, you’ll soon learn that this is only a small piece of the puzzle. Google Analytics is great, but with ONLY the base

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Google Ads Customer Match: A Step-By-Step Guide (With Real Results)

How many of your current customers do you think you can target using Google Ads? Don’t know? Good news! Google can tell you. Google will even tell you how many of your customers they can find on the Search Network, the Display Network, YouTube, and Gmail. Crazy, right?!? It’s called Customer Match. Customer Match allows you

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