Career

Previously, I shared my 7-Step Advertiser Formula to help those of you who want to become great digital advertisers. Today, I thought it would be fun to look at the other side of the same coin and share the steps to success for those who focus on the data behind marketing campaigns… … AKA the Marketing […]

One of our DDU Experts, Ryan Thwaites, helped me put together a Masterclass on Google Ads Editor… (And by “helped,” I mean Ryan revealed his power Ads Editor tricks, and I watched.) Like so many great advertisers, Ryan got his start running campaigns for his own brick-and-mortar business. And, eventually, that turned into him going

This is an excerpt of a masterclass presented by John Jantsch, Founder of Duct Tape Marketing. Connect with John on Facebook, LinkedIn and Twitter. Traditionally, the way we have thought about the customer journey has been in terms of the funnel: leads in the top and clients out the bottom. We are going to look at a

This is an excerpt of a masterclass presented by Dana Lindahl, Founder at Legendary Podcasts. Connect with Dana on LinkedIn. Appearing on podcasts can be a great way to grow your business and boost sales. Not only do you avoid all the headaches involved with producing and distributing your own podcast, but you also get

This is an excerpt of a masterclass presented by Chase Buckner, Director of Content & Education at HighLevel. Connect with Chase on LinkedIn and Twitter. You know the drill. It’s the end of the month and you fire out a spreadsheet of leads to your client. But for some reason, instead of thanking you for your work,