Category Archives for "Digital Marketing"

Krista Seiden Interview Transcript

Last month I had the opportunity to interview Krista Seiden from the Google Analytics team for the podcast. Today we are sharing the transcript for that podcast for those of you who prefer to read interviews. On to the interview! Jeff Sauer: Hello and welcome to the Jumpstart Podcast with Jeffalytics. I’m your host Jeff Sauer. […]

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We Need a Mobile Responsive Design! The Right Way to Approach Any Digital Project

Most companies just don’t get it. Technology evolves more quickly than aging brains. The more a company has to lose, the more conservative they become. But this article is not designed to understand why this happens. That is already covered in the the Innovator’s Dilemma. Today I wanted to talk about working with companies that are slow to change. […]

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On Mobilegeddon and Why Analytics > Opinions

I planned to be silent about Google’s announced mobile algorithm update for several reasons: First, I’m not a news source, so I leave revealing of news to those better equipped to break stories (Search Engine Land being one of my favorites). Second, I didn’t see what the big deal was. Google is prioritizing mobile friendly […]

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Spreading Yourself Too Thin: A Case Study

I have always been transparent here at Jeffalytics with successes, and also try to share when things don’t go as well as I had hoped. One of my projects has not gone according to plan, and I have decided to wind it down. Here are the painful details about how I reached that decision. Let’s make […]

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