Category Archives for "Downloads"

Social Media Competitive Analysis Template

Whether your organization is just getting started with social media or you are seasoned pros, there are several tools that you can use to harvest and monitor social activities for you and your competitors. These social media competitive analysis tools can be used to generate ideas, discover conversations about your brand and answer customer service […]

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Google AdWords ROI for E-Commerce Template

As marketers, we tend to measure the ROI (return on investment) of programs that we are responsible for delivering. That means we often report on how many raw sales are delivered from our marketing budget without providing context into how these efforts truly affect our business. These reports don’t usually include information about the true profitability […]

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