Authors note: These observations have been assembled based on 18 years as a web developer, Internet marketer, web analyst and project manager. All examples are fictional and meant to be intentionally humorous. The reality is that it’s freaking hard to launch a meaningful website. It takes time, money and patience to get things done the right […]
22 Reasons Why Your Website Sucks Read More »
Whether you have a strong background in working with data or barely know how to use an Excel spreadsheet, it’s important to understand how powerful it can be to use numbers to prove your assumptions. But that sounds daunting, doesn’t it? Fortunately, we are here to provide you with lessons and templates to help us
How to Turn Raw Data Into Marketing Insights Read More »
The term “data driven” is thrown around quite often in the world of marketing, and I’m often convinced that very few people actually know what it really means to be data driven. There are data driven marketing strategies, like those championed by Google and Amazon to increase the number of people who use their products.
Creating a Data Driven Marketing Organization Read More »
After spending the past two decades as a digital marketing analyst, there have become two certainties that I can count on when it comes to delivering reporting presentations to clients and internal stakeholders: Each report takes way longer than you think it will take to complete – leading to late nights and high-stress levels Every
Monthly Report Presentation Template for Digital Marketing [Free PPT Download] Read More »
In April of this year I published two blog posts that brought all kinds of attention to this site. Now the dust has settled and traffic to my site is back down to manageable levels, I want to share what we have learned while enjoying this site’s 15 minutes of “fame”. Before getting to the
9 Lessons Learned from Back to Back 15,000+ Visit Blog Posts Read More »
I have often gone on the record with my skepticism toward paid search campaign management software, and I have several reasons for being skeptical. My main concern has been that these tools over promise on features and under deliver on performance. They claim to replace the analyst by using algorithms to optimize campaigns, but in
PPC Strategy: These 3 Paid Search Strategies Are All You Ever Need Read More »
