Category Archives for "Google Analytics"

content writing process

Behind the scenes: Our Content Writing Process

In the last 30 days, my team has written and published over 75,000 words! That’s a 10X increase in the productivity of our content marketing. There are two reasons for this exponential growth: Process and People. There’s no doubt my team has stepped up their game up during our 90 day challenge.  And you can’t become […]

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How to Setup Cross-Domain Tracking in Google Analytics

In this post, we’re going to delve deep into a topic that keeps analytics consultants in business – Cross-domain tracking. Cross-domain tracking is a term we use to describe the act of tracking multiple domains in a single Google Analytics property. Now, cross-domain tracking is a pretty advanced concept that is not easily understood. It’s also […]

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How to create a Google Analytics SEO dashboard

Do you want to see your most important SEO data every time you login into Google Analytics? Are you afraid that you don’t have enough time to dig through your analytics reports every day? Then let’s solve this problem by building a Google Analytics SEO dashboard. Dashboards provide an easy to access and easy to share view […]

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Project Planning Process – A behind the scenes look at our content plan

Today we are going behind the scenes of our project planning process for our 90 day content marketing challenge! Creating 90 videos and blog posts in 90 days is the most ambitious project we’ve ever undertaken at Jeffalytics. Fortunately, I have some pretty motivated teammates to help me get this done. With a good team in […]

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Google Analytics Custom Reports for Ecommerce

Google Analytics custom reports offer us an advanced view of our marketing data. But limitations in the system means that custom reports are not always easy or intuitive to create. Because of the way the data structure works in Google Analytics, the system has a habit of limiting of our reporting options. It’s not a “if […]

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Tracking Multilingual Sites in Google Analytics

I haven’t seen much detailed advice out there on how to track websites in multiple languages and/or regions in Google Analytics, within the same domain. Here’s my recommendation on the best way to implement this + possible goal conversion pitfalls that you may run into. The Question A question was posted in our Analytics Course […]

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