Category Archives for "Google Analytics"

Tracking Multilingual Sites in Google Analytics

I haven’t seen much detailed advice out there on how to track websites in multiple languages and/or regions in Google Analytics, within the same domain. Here’s my recommendation on the best way to implement this + possible goal conversion pitfalls that you may run into. The Question A question was posted in our Analytics Course […]

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The Ultimate List of Google Analytics Certification Resources (Updated 2017)

Google Analytics is like the board game Reversi (marketed in the US as Othello). It takes minutes to learn, and a lifetime to master. Rather than wait a lifetime, I have compiled a list of resources that will help you better understand Google Analytics, broken out by your phase of learning (with a host of filtering options).

It has been my personal mission to discover everything I possibly can about how to get the most out of Google Analytics. These resources are my gift to you.

This list is comprehensive, so be sure to look through everything and bookmark this page for future reference. Google Analytics is constantly changing, so we will be updating resources often to give you the most up to date knowledge.

What follows in this post is over 7,000 words dedicated to sharing with you some of my favorite Google Analytics resources.

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How To Recover Your Google Analytics Account

Update 2017:  You can now use our Google Analytics Account Recovery Checklist to help you work through the account recovery process.  It may take up to three weeks to work through all the account recovery steps.  Download the Account Recovery Checklist below.  Keep the checklist on your desktop to refer to as you work through the Google […]

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Google Performance Summit 2016 Review

Yesterday was the “big day” for fans of Google AdWords and Google Analytics. Google had teased upcoming announcements at their “Performance Summit” for months, and I have been dying to attend virtually ever since I marked it on my calendar. Having attended 7 Google Analytics summits in the past (2008-2014) and live-blogging the announcements in 2012, […]

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Google Analytics Goals

Are You Flying Blind with Google Analytics Goals?

You would be surprised how many companies can not explain the purpose of their website. Most companies, even companies with billions in revenue, can draw blanks to a question that was so simply phrased it almost sounded patronizing. What is the purpose of your website? Yet answering this question is the most important thing your organization can do to make […]

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