Understanding the source of your traffic means a lot to data analysis in Google Analytics. When you know where your visitors are coming from, you have all kinds of insight—social media, keywords, advertisements, oh my! But you’ve probably noticed that Google Analytics marks a chunk of your traffic as direct/none, and this can be a […]
What Does Direct/None Mean in Google Analytics 4? Read More »
If you’ve landed here, you’ve probably just set up your Google Analytics property and want to make sure it’s collecting data how you expect. But remember, patience is a virtue, and that holds true for data collection. If you prefer to watch a video explaining how long does it take to see data in your
How Long Does it Take Google Analytics to Start Tracking? Read More »
If you’re looking to delete your goals in Google Analytics, you’re going to be a little frustrated. That’s because you can’t actually delete goals in Google Analytics. But that’s not without a good reason. If you could delete your goals, it could end up being very confusing. Because the number of total completions would remain
Can I Delete Goals in Google Analytics? Read More »
This is an excerpt of a masterclass presented by Simo Ahava, Partner at 8-bit Sheep and Co-Founder at Simmer. Connect with Simo on LinkedIn and Twitter. The rules of the game are changing for digital marketing “The only social responsibility of business is to use its resources and engage in activities designed to increase its profits …
Features and Benefits of Server-Side GTM Read More »
This is an excerpt of a masterclass presented by Jeff Sauer and Logan Mastrianna. You might have noticed some changes afoot in the world of advertising, and specifically as relates to data privacy. What with GDPR and now Apple’s iOS 14 announcement, it seems as though the tide is turning against highly-targeted online advertising. But
Data Driven Advertising in a Privacy-Centric World Read More »
Do you know how many times visitors entered your site on a certain page or screen? If not, you definitely need to keep an eye on entrances in GA4. Knowing where visitors actually start their journey on your site will help you optimize the performance of your different marketing campaigns. Are you ready to enter
Understanding Entrances in Google Analytics Read More »
