Universal Analytics

If you’ve been trying to figure out GDPR compliance for your organization, then you have probably heard the term “cookie consent.” Unfortunately, cookie consent is not some new fad diet that will be going away a few months into the new year. Unless, maybe, you consider slimming down your Google Analytics tracking a type of […]

Spring is here! The sun is out, the birds are chirping, and the smell of flowers is in the air. Which means it’s time to clean up your Google Analytics account. That’s right. It’s time for a Google Analytics spring cleaning. With or without GDPR on your mind, there’s no better time than now to remove

The GDPR caused significant changes in how we use Google Analytics and how the tool itself has changed. In the new version, GA4, IP addresses from visitors of the EEA zone are automatically removed. Yet, there is still a heavy discussion going on about whether these measures are sufficient to comply with the GDPR. Key

Last week we talked about data retention in Google Analytics, how this change will affect ad-hoc reporting (i.e., segmentation), and whether this impact on your data retention settings was due to GDPR. That blog post generated a lot of dialogue. In fact, it created more conversations than any of my other posts so far this year!

The default Google Analytics 4 data retention period is set to 2 months only. That’s ideal if you are only interested in short-term analysis. But let’s be honest, unless you have just launched your website or web shop, you definitely need more historical data to thrive in the future… Key takeaways On top of that,