Category Archives for "PPC"

Google Performance Summit 2016 Review

Yesterday was the “big day” for fans of Google AdWords and Google Analytics. Google had teased upcoming announcements at their “Performance Summit” for months, and I have been dying to attend virtually ever since I marked it on my calendar. Having attended 7 Google Analytics summits in the past (2008-2014) and live-blogging the announcements in 2012, […]

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What is your biggest mistake in paid search management?

Don’t be a dummy like me, download our PPC Campaign Launch Checklist PDF Recently I participated in a panel discussion with other AdWords experts like Brad Geddes, Frederick Valleys, Matt Umbro and many more. It was in Bologna at the excellent AdWorld Experience conference. A question came up that I love to answer. “What was your […]

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Free Google AdWords Training – Google PPC Workshop

There are several ways to learn Google AdWords online, but I truly believe that I have produced the best online PPC Course available. Especially when you consider the price point for the full course ($497 for lifetime access). We have had 4,800+ course enrollees, and the course has been successful by all measures. Except one. There […]

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PPC CRO Hacks, Data Update & AdWords Strategy – This Week in PPC

  6 Insights to Maximize Your Google AdWords Strategy By: The Financial Brand The financial brand performs a yearly analysis on AdWords performance metrics from banking/financial brands from around the world in order to provide rich insights into PPC trends and tactics. This year’s analysis is complete and they have provided six insights to help […]

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The 10 Worst Times to Launch PPC Campaigns

Cold sweat. Body clenched, hovering over the computer. Uncertainty coming from the unknown. “If I just click this button, Google will show my ads to everyone who searches for Ham and Bubble gum sandwiches.” No turning back now, you knew that this time was coming for weeks. All of the build-up has come down to […]

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Become a Google AdWords Expert in 28 Days

There is a shortage of qualified Google AdWords professionals in the marketplace. I hope to change that by giving away everything I know about AdWords online, delivering 28 daily lessons. Do you want to advance your career by becoming Google AdWords Certified? Or do you want to give a friend or colleague the gift to […]

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  • January 20, 2015
  • Blog, PPC

Google AdWords ROI for E-Commerce Template

As marketers, we tend to measure the ROI (return on investment) of programs that we are responsible for delivering. That means we often report on how many raw sales are delivered from our marketing budget without providing context into how these efforts truly affect our business. These reports don’t usually include information about the true profitability […]

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