Category Archives for "PPC"

Google Marketing Platform and Google Ads – 3 Major Innovations You Need to Know About

Google held their Marketing Live Innovations Keynote presentation for 2018 last week, and Wow! They dropped some bombshell announcements on the marketing world. So what’s up with Google Ads and Google Marketing Platform? That’s what we’ll talk about in this post. In case (like me), you missed the live stream of this presentation, you might […]

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The 10-minute Google AdWords Account Audit

If you’re managing an AdWords account, you want to get the best results you possibly can. After all, AdWords isn’t free. You’re paying for results. And if you’re not routinely optimizing your account, you’re probably overpaying. But AdWords can be confusing. There’s a lot of moving parts to work through inside the AdWords platform. So […]

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Single Keyword Ad Groups – How and When to use SKAGs

Do you use SKAGs?  Yes, SKAGs – That’s what the kids are calling single keyword ad groups these days.  (Leave it to Millennials to come up with a trendy name for optimizing your ad groups!) As it turns out, I’m old school.  I’ve been using SKAGs since before they had a name.  So, I have […]

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  • February 27, 2018
  • Blog, PPC

The 10 Commandments of PPC Management

Pay-per-click (PPC) advertising on search engines is the best form of advertising for attracting targeted leads and ready-to-purchase customers. This is something I have believed for nearly 15 years of doing PPC management, and is something I will believe well into the future. There is no greater sign of buying intent than someone typing a […]

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How to Calculate Your Google AdWords Budget

How much should I spend on AdWords? Building a Google AdWords budget is one of the toughest challenges faced by both new and experienced pay-per-click marketers. Budget planning can feel overwhelming, time-consuming and downright thankless. But a well-planned budget is an essential part of being successful with AdWords. During my career as a digital marketing consultant, […]

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  • October 31, 2017
  • Blog, PPC
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