Category Archives for "PPC"

The 10-minute Google AdWords Account Audit

If you’re managing an AdWords account, you want to get the best results you possibly can. After all, AdWords isn’t free. You’re paying for results. And if you’re not routinely optimizing your account, you’re probably overpaying. But AdWords can be confusing. There’s a lot of moving parts to work through inside the AdWords platform. So […]

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Single Keyword Ad Groups – How and When to use SKAGs

Do you use SKAGs?  Yes, SKAGs – That’s what the kids are calling single keyword ad groups these days.  (Leave it to Millennials to come up with a trendy name for optimizing your ad groups!) As it turns out, I’m old school.  I’ve been using SKAGs since before they had a name.  So, I have […]

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  • February 27, 2018
  • Blog, PPC

The 10 Commandments of PPC Management

Pay-per-click (PPC) advertising on search engines is the best form of advertising for attracting targeted leads and ready-to-purchase customers. This is something I have believed for nearly 15 years of doing PPC management, and is something I will believe well into the future. There is no greater sign of buying intent than someone typing a […]

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How to Calculate Your Google AdWords Budget

How much should I spend on AdWords? Building a Google AdWords budget is one of the toughest challenges faced by both new and experienced pay-per-click marketers. Budget planning can feel overwhelming, time-consuming and downright thankless. But a well-planned budget is an essential part of being successful with AdWords. During my career as a digital marketing consultant, […]

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  • October 31, 2017
  • Blog, PPC

Google Performance Summit 2016 Review

Yesterday was the “big day” for fans of Google AdWords and Google Analytics. Google had teased upcoming announcements at their “Performance Summit” for months, and I have been dying to attend virtually ever since I marked it on my calendar. Having attended 7 Google Analytics summits in the past (2008-2014) and live-blogging the announcements in 2012, […]

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What is your biggest mistake in paid search management?

Don’t be a dummy like me, download our PPC Campaign Launch Checklist PDF Recently I participated in a panel discussion with other AdWords experts like Brad Geddes, Frederick Valleys, Matt Umbro and many more. It was in Bologna at the excellent AdWorld Experience conference. A question came up that I love to answer. “What was your […]

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Free Google AdWords Training – Google PPC Workshop

There are several ways to learn Google AdWords online, but I truly believe that I have produced the best online PPC Course available. Especially when you consider the price point for the full course ($497 for lifetime access). We have had 4,800+ course enrollees, and the course has been successful by all measures. Except one. There […]

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PPC CRO Hacks, Data Update & AdWords Strategy – This Week in PPC

  6 Insights to Maximize Your Google AdWords Strategy By: The Financial Brand The financial brand performs a yearly analysis on AdWords performance metrics from banking/financial brands from around the world in order to provide rich insights into PPC trends and tactics. This year’s analysis is complete and they have provided six insights to help […]

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