PPC

How Broad Match Modified Keywords Can Help Your Results

Working in Google Ads is all about control and efficiency. You want to take control of your advertising, and you don’t want to let Google choose how you spend your budget. In Ads, keyword match types determine how much control you have over the searches that trigger your ads. There are four different keyword match types. […]

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Google Ads Customer Match: A Step-By-Step Guide (With Real Results)

How many of your current customers do you think you can target using Google Ads? Don’t know? Good news! Google can tell you. Google will even tell you how many of your customers they can find on the Search Network, the Display Network, YouTube, and Gmail. Crazy, right?!? It’s called Customer Match. Customer Match allows you

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The Google Ads Optimization Score – How to use (and not use) this new report

There have been a lot of changes going on inside of Google Ads lately (And yes, in case you missed the news, AdWords is now Google Ads). One of the new additions to the Ads interface is the optimization score. The Google Ads optimization score is Google’s way of telling you how well your account is

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How to Use Google Keyword Planner: Tips, Hacks And Strategies For The GKP

Google’s rebrand of AdWords to Google Ads is complete. The makeover of the Ads platform brought us a shiny new version of the Google Keyword Planner. Big G dubbed the new Keyword Planner a “simpler, better” version of its former self. Of course, the skeptic in me immediately asked “When is simpler, better?” and I decided to

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Google Marketing Platform and Google Ads – 3 Major Innovations You Need to Know About

Google held their Marketing Live Innovations Keynote presentation for 2018 last week, and Wow! They dropped some bombshell announcements on the marketing world. So what’s up with Google Ads and Google Marketing Platform? That’s what we’ll talk about in this post. In case (like me), you missed the live stream of this presentation, you might

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Google Ads and GDPR Compliance: How GDPR Affects Google Ads Tracking and Targeting

Over the past month, we’ve talked a lot about how GDPR affects data collection. But what about online advertising? How big of an impact will GDPR have on Google Ads users? The European Economic Area (EEA) is the second largest consumer market in the world. The EEA also represents the third largest search advertising economy

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