As I record the video lessons for Google Ads Mastery Course, I can’t help but take a trip down memory lane. My thoughts are almost always forward. What’s next? When will it be there? How can I use it to help my business? Rarely do I take time to look in the rearview mirror. But […]
Reflecting on 10 Years of Google AdWords Management Read More »
There is a shortage of qualified Google Ads professionals in the marketplace. I hope to change that by giving away everything I know about Ads online, delivering 28 daily lessons. Do you want to advance your career by becoming Google Ads Certified? Or do you want to give a friend or colleague the gift to
Become a Google Ads Expert in 28 Days Read More »
As marketers, we tend to measure the ROI (return on investment) of programs that we are responsible for delivering. That means we often report on how many raw sales are delivered from our marketing budget without providing context into how these efforts truly affect our business. These reports don’t usually include information about the true profitability
Google Ads ROI for E-Commerce Template Read More »
I have often gone on the record with my skepticism toward paid search campaign management software, and I have several reasons for being skeptical. My main concern has been that these tools over promise on features and under deliver on performance. They claim to replace the analyst by using algorithms to optimize campaigns, but in
PPC Strategy: These 3 Paid Search Strategies Are All You Ever Need Read More »
Not long after I posted about PPC Optimization emails and why they should be ignored, I received another optimization email from Yahoo, and this one is too good not to post as a follow up. If you did not have a chance to read the previous post, the premise was that Search Engines are hurting
Quite Possibly My Favorite PPC Optimization Email Yet Read More »
Vitor Sá The other day I received an unsolicited and not very personalized email from Microsoft on behalf of a client of mine. This client is a household name and brings in over a billion dollars a year in revenue, so not a small fry by any means. Surely a brand this big is working
PPC Optimization Emails and Why You Should Ignore Them Read More »
