52: Using Customer Service to Stand Out in Marketing

Today for our 52nd episode, I wanted to talk with you about the importance of customer service.

I’m coming to you from old town Tallinn, Estonia, where I am fighting off Jet-Lag and getting settled before Digital Elite Camp. It’s been a pretty wild ride the past few months, and I’m basically flying by the seat of my pants to stay on track until hopefully things die down in July.

One of the things that can’t stop either when you’re busy or when you’re out of the office is customer service. No matter how busy or tired one may be, your customers want to be heard. And they have every right to be heard of course.

A lot of business owners act like they are too good for customer support. They shouldn’t be. Click to Tweet

I answer all forum posts on my courses (10-20 a week) with a personal response. This goes a long way in customer satisfaction. It also has the added bonus of giving me 10-20 new ideas that I can potentially use for content or overcoming sales objections each week. Pretty awesome!

You should want to hear from your customers. This tells you the good and the bad of your business. Click to Tweet

There is too much generic BS out there. I don’t want my company to be the same. All communication should be personal. If it doesn’t take a personal approach, it’s not worth sending. This goes for customer support, new prospecting, etc. Using my own humor in communications more often is the path I wanna take in 2017. This goes along with being personal. There is too much content in the marketplace. Too many emails being passed around.

Let’s go through my evergreen guidelines for boosting your customer satisfaction. Plus, there’s a valuable bonus point towards the end!

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About the Author

Jeff Sauer is an independent Digital Marketing Consultant, Speaker and Teacher based out of a suitcase somewhere in the world. Formerly of Minneapolis, MN and San Francisco, CA.