Today for our 22nd episode, we will talk with Elizabeth Marsten, 2016 Search Marketing Madness winner and Director of Paid Search at Commerce Hub.
I have been following Elizabeth’s career for several years now, but we haven’t met in person to this point. That will all change at the awesome MnSearch Summit at the end of this month.
It was great to hear Elizabeth’s story first hand, and I couldn’t help but be inspired by the way she took an opportunity and ran with it. The year was 2006 and Ian Lurie from Portent was looking for an office manager.
Elizabeth didn’t get the job.
But she sure did end up with a career. I don’t want to spoil the story, so you’ll have to hear it in Elizabeth’s own words.
Our talk was a trip down memory lane for me. We started in PPC right around the same time, and came of age during the same era as well. The journey from a one-person PPC jack of all trades to a team leader for an entire interactive department takes you in many directions. Listen to how Elizabeth Marsten rolled with the changes and how she has turned it into a thriving career.
But first, a word from our sponsor. If you are listening to this podcast, you are probably interested in search marketing and analytics. If you’re like me, you probably enjoy finding insights from your data much more than reporting. Reporting is a drag and is time consuming.
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Visit jeffalytics.com/supermetrics to check out their offerings.Subscribe in iTunes Subscribe in Android
Quotable moments from our talk with Elizabeth Marsten
On being ready:
On sharing knowledge:
On improving your career:
Links related to this week’s episode
- Elizabeth on LinkedIn
- Elizabeth a.k.a. @ebkendo on Twitter
- See what Kendo in ebkendo stands for
- If you are just starting in Web Marketing or maybe want to refresh basics
- How PPC skills can help you land a dream job
- Elizabeth’s previous company captained by a great mind Ian Lurie makes this awesome blog
- The company where Elizabeth currently practices her wizardry