Consolidation: Depth of Knowledge for April 2015

Depth of Knowledge Newsletter
Volume 3.3
April of 2015

Hey Friend of Jeffalytics!

April was a month of breakthroughs for me. Breakthroughs in content consistency. Breakthroughs in seeing things more clearly. Breakthroughs in my direction as a marketer.

We saw many positive gains, and made some difficult decisions… the most difficult decision was in consolidating several website projects back into Jeffalytics. I found operating multiple websites too difficult (who would have imagined??!?) and this choice will help me stay focused in the long run.

Of course, I still managed to keep a pulse on some of the new tools coming to digital marketers and analysts. Here are some items that I found particularly interesting during the month of April.

Analytics Tool Watch

Here are some analytics tools that I have come across since we last spoke. Some of these are startups, while others have been around for years. By linking in this newsletter I am not personally endorsing these tools.

  • GA Config Tool ( – I came across this tool from Raven earlier in the month and asked myself how I could have missed it?
  • Analytics SEO ( – An analytics platform for your SEO data with a (not provided) solution.
  • iPassExam ( – Study guide for marketing certification tests.
  • Metrics Co ( – Analytics platform for subscription services (think software as a service).

More Cool Tools and Startups

All Analytics and no play makes Jeff a dull boy. Here are some interesting business startups and tools that I have recently come across that I thought you might enjoy.

  • GoodUI ( – A reminder of the elements that go into a good user interface.
  • Atomic Reach ( – Companion app for writers to improve content quality.

Thought Provoking Articles and Guides

A mix of advice, strategy and some awesome tactics to see things to the finish line.

Popular articles by Jeffalytics

One post per week, all of high quality. Things are going well with Jeffalytics. I am still behind on guest posting, but then again that is usually supplemental.

On the other hand, I made the tough decision that it was too difficult to have two blogs talking about digital marketing (one tactical and one strategic), so I am making the difficult decision to fold Knowledge Land back into Jeffalytics.

This will be a gradual process, with articles being moved over first, then other aspects. When all is done, I will have a new homepage, theme and even sunnier outlook for Jeffalytics. Stay tuned!

Jeffalytics Articles