Depth of Knowledge Newsletter
April of 2015
Hey Friend of Jeffalytics!
April was a month of breakthroughs for me. Breakthroughs in content consistency. Breakthroughs in seeing things more clearly. Breakthroughs in my direction as a marketer.
We saw many positive gains, and made some difficult decisions… the most difficult decision was in consolidating several website projects back into Jeffalytics. I found operating multiple websites too difficult (who would have imagined??!?) and this choice will help me stay focused in the long run.
Of course, I still managed to keep a pulse on some of the new tools coming to digital marketers and analysts. Here are some items that I found particularly interesting during the month of April.
Analytics Tool Watch
Here are some analytics tools that I have come across since we last spoke. Some of these are startups, while others have been around for years. By linking in this newsletter I am not personally endorsing these tools.
- GA Config Tool (gaconfig.com) – I came across this tool from Raven earlier in the month and asked myself how I could have missed it?
- Analytics SEO (analyticsseo.com) – An analytics platform for your SEO data with a (not provided) solution.
- iPassExam (ipassexam.com) – Study guide for marketing certification tests.
- Metrics Co (metricsco.com) – Analytics platform for subscription services (think software as a service).
More Cool Tools and Startups
All Analytics and no play makes Jeff a dull boy. Here are some interesting business startups and tools that I have recently come across that I thought you might enjoy.
- GoodUI (goodui.org) – A reminder of the elements that go into a good user interface.
- Atomic Reach (atomicreach.com) – Companion app for writers to improve content quality.
Thought Provoking Articles and Guides
A mix of advice, strategy and some awesome tactics to see things to the finish line.
- I Followed My Stolen iPhone Across The World, Became A Celebrity In China, And Found A Friend For Life by Matt Stopera (@mattstopera) – This is my favorite thing I read all month.
- A Step-by-Step Guide to Generating Leads With Your Content Marketing by Michael Karp (@_michaelkarp) – My second favorite thing I read this month.
- Yes, You Can Catch Insanity by Andrew Curry (@spoke32) – This has had my head spinning for the past few weeks. Especially as I walk the streets of San Francisco. Lots of people have caught crazy here.
- What is Referrer Spam? and Why you should Stop it! (Guide) by Carlos Escalera (@carlosea_05) – Very comprehensive definition of the problem we are currently seeing with spam in Google Analytics. Must read companion to my article from this month.
- How to Start a Blog The Beginner’s Guide to Successful Blogging by First Site Guide (@firstsiteguide) – Haven’t read through this all, but seems very comprehensive for those wishing to get started.
- Smooth Google Analytics Migrations using Google Tag Manager by David Vallejo (@thyng) – Great method for transitioning to Universal Analytics without any double tracking..
- 50+ Digital Marketing Tools To Grow Your Startup by Bryan Eisenberg (@thegrok) – Some new ones in here for me, probably for you as well.
- Climb Online: Performance After 100 Days by Dan Barker (@danbarker) – What happens when Dan Barker evaluates your business? He finds a lot of holes.
- The Busy CEOs Guide to Becoming A Non-Stop Content Marketing Machine in 10 Minutes a Day by Steli Efti (@steli) – Good method for anyone who faces a constant time crunch.
- Marketers Spent $4 Billion On Click-to-Call Advertising In 2014 — Report by Greg Sterling (@gsterling) – The title speaks for itself.
- 100+ Ways to Promote Your Content by Sujan Patel (@sujanpatel) – An excellent consolidated list of all the things we can do to get our content noticed!
- Google Tag Manager Tracking Guide for WordPress by Andy Forsberg (@andyforsberg) – Great guide at the intersection of GTM and WordPress.
- Methods to Strip Queries from URLS in Google Analytics by Samantha Barnes (@_SamanthaMB) – A reference to keep handy.
- The Moral Bucket List by David Brooks (@nytdavidbrooks)
Popular articles by Jeffalytics
One post per week, all of high quality. Things are going well with Jeffalytics. I am still behind on guest posting, but then again that is usually supplemental.
On the other hand, I made the tough decision that it was too difficult to have two blogs talking about digital marketing (one tactical and one strategic), so I am making the difficult decision to fold Knowledge Land back into Jeffalytics.
This will be a gradual process, with articles being moved over first, then other aspects. When all is done, I will have a new homepage, theme and even sunnier outlook for Jeffalytics. Stay tuned!