Accountability = Results – Depth of Knowledge for December 2014

Depth of Knowledge Newsletter
Volume 2.9.9
December of 2014

Hey Friend of Jeffalytics!

What a year! If you were with me from the beginning, you have received over 50 tool recommendations and another 150+ thought provoking articles. That’s nearly something awesome each and every day.

Thanks for sticking with me through the year, and let’s make 2015 equally great.

Before we get into our last batch of tools and articles for 2014, I wanted to share a few lessons I (re)learned in 2014.

1) Monthly is the perfect format for delivering this newsletter.

In November I got ambitious and sent out a newsletter for the first half of the month. I never delivered the second November newsletter. It turns out that I only have enough energy to deliver these once per month, so I am back to that schedule.

There are many reasons for this decision, but it mostly comes down to prioritization. I can make one comprehensive newsletter in a month, but adding a second newsletter means something else must be sacrificed.

2) Hold yourself accountable to a schedule and you will get results! 

The Jeffalytics newsletter comes out once a month because I promised a monthly newsletter. There is no way I would skip a month with that promise in place.

The Jeffalytics blog doesn’t see nearly as much love, because I never promised any frequency of posting. As a result, I post sporadically and the site failed to thrive in 2014. Had I committed to posting once a week, or even once a month, results would have flourished.

How do I know this? Because that’s what I did with Knowledge Land. After sending out 5 consecutive newsletters this year where I said “I need to write more” I set a schedule for writing in December. I promised myself that I would publish a blog post every Monday, Thursday and Friday. Monday I would write a piece of wisdom I have gained over the years. Thursday I would publish responses to questions from a Knowledge Land member that others may also benefit from hearing. On Friday I would publish industry related stats (with a cute picture of a puppy alongside).

The result? A 98.97% increase in sessions for the month (1,731 vs 870). Not only that, but 100% more free membership signups (68 vs 34). More pageviews. More unique visitors. More SALES!

All because I forced myself to write 3 articles a week. That’s about 24 hours of my time spread out over 30 days. I published an article on Christmas day. I wrote an article while having a glass of wine by the pool.

Great results followed. Less than an hour a day on average!

For me, the equation was simple: accountability = results.

Give it a try in 2015 if you haven’t already.

Analytics Tool Watch

Here are some analytics tools that I have come across since we last spoke. Some of these are startups, while others have been around for years. By linking in this newsletter I am not personally endorsing these tools.

  • Google Analytics Embed API (ga-dev-tools.appspot.com) – Embed charts from Google Analytics into web pages. Been around a while, but this documentation is what you really need.
  • Data for Decks (datafordecks.com) – While I have not used this product myself, I would have loved this concept in my agency days. Send them your data and they will create a slide for you in Powerpoint within two days. Might come in handy for you!
  • TrackMaven (trackmaven.com) – I came across this tool through a trackback from an old blog post. Anyone who cites me as “Sauer” in an article will get my click. Having a nice homepage will get them a mention in the newsletter.
  • Scroll Depth (scrolldepth.parsnip.io) – There are many scoll tracking plugins for Google Analytics. This one is open source and has good documentation.

More Cool Tools and Startups

All Analytics and no play makes Jeff a dull boy. Here are some interesting business startups and tools that I have recently come across that I thought you might enjoy.

  • PicMonkey (picmonkey.com) – This is the secret to my blog header images. Make professional looking blog headers with text in 5 minutes. Please don’t tell anyone else, ok?
  • Ghost (ghost.org) – The sexiest blog platform not named WordPress. It will take me a lot to go away from WP, but this is definitely promising.
  • Teleport.org (teleport.org) – Understand the costs of living in the different neighborhoods of a metro area. The map visualization is the prettiest interactive map I have ever seen online. Hope they open-source it!

Thought Provoking Articles and Guides

A mix of advice, strategy and some awesome tactics to see things to the finish line.

Popular articles by Jeffalytics

As I mentioned in the intro of this email, I wrote more in December than pretty much the rest of the year combined. Please do give them a read and share if you find them useful.

Weekly Wisdom

Member Questions

Stats and Puppies

Over at Jeffalytics