Depth of Knowledge Newsletter
December of 2015
The end of the year got crazy for me, which pushed the delivery of this newsletter back a few days. But don't worry, the content is still great!
But first, a story.
So I am currently spending the holidays in Costa Rica. My wife and her family are all sitting by the pool or on the beach. Me? I am fixing my website.
I had an absolute disaster on my hands. First, my online PPC Course went down due to a hosting issue. Then, by Mid-December, hosting issues took down Jeffalytics.com as well.
That is Murphy’s Law I guess!
What the heck happened? Well, it turns out that for Jeffalytics, upgrading to WordPress 4.4 caused all of my website URLs to rewrite to the post title (not the search friendly URLs I had created). So all of the pages that were in Google's index resulted in a 404 error.
I noticed traffic was lower for a few days, but thought it was the holidays. When Google sent me a message saying there was an “increase in 404 errors” on Christmas day?
That pretty much made me want to crawl into a hole with nothing but eggnog and some fine Costa Rican rum.
I really felt like giving up.
But after I cleared my head, I decided it was finally time to eliminate my technical debt and invest in the best web host I can find.
So I invested in Pagely and morale has rapidly started to improve at Jeffalytics HQ.
I have already moved 5 sites over to this host and will have 2 more complete in a day or two.
All future sites and courses I build will be on this site. With this move, I will be saving over $2,000 a year and using only 1 hosting service instead of the 3+ services I currently use.
So in the end this was a much needed and positive change. I just wish it didn't happen over the Christmas holiday while I was in Costa Rica.
With Websites Fixed, I can Move Attention Elsewhere
Now that my website hosting issues are mostly behind me (knock on wood), I can get back to my two major projects for January.
January I will be launching a funnel around my upcoming Google Analytics Course.
The first thing I am going to do is open up Analytics Course to early adopters for $97 until February 1, 2016. Newsletter subscribers, previous students and more can get access at the lowest price I will ever offer the course.
This will become available very soon – hopefully by next week!
If you are interested, go to the Analytics Course splash page and enter your email. More information will come with how to take advantage of the $97 offer.
When the course fully launches, I plan to make it available for $197 in March, $297 in April, $397 in May and then $497 in June, which will likely be the final price.
So if you want to learn Google Analytics in 2016, you might as well lock in the best price!
The next thing I am going to do is increase awareness of my course and site by re-releasing the Periodic Table of Google Analytics. This will be MUCH improved over the 2013 version and will be the top of the funnel for the course.
Last, I will be working on a webinar and sales funnel to have in place for the course to drive sales. This will include joint venture webinars with Formstack and SimilarWeb as well as webinars that I host myself.
There are about 500 other tasks I need to complete in between as well. I have my work cut out for me… maybe it's time I bring on an apprentice?
In November's newsletter I mentioned a call for apprentices. I was overwhelmed by the quality of responses and applicants! Just one email generated more responses than I could respond to in a day. While I had intended to get back to everyone in December, the website issues I mentioned above pushed back this need until January.
For those who didn't see the original email. I am looking for one or more apprentice to help me grow my online businesses. These paid apprentices will get a fair hourly compensation to help with the business, while growing their marketing skills. For interested applicants, I will be setting up a formal application process to share your interest. Please email me if you would like that information (or someone you know does).
Now let's get to the tools and resources!
Analytics Tool Watch
Here are some analytics tools that I have come across since we last spoke. Some of these are startups, while others have been around for years. By linking in this newsletter I am not personally endorsing these tools.
- Whatagraph – Cool data visualization suite built on top of Google Analytics.
- Open Share Count – Annoyed with Twitter removing share counts? Here is a potential solution.
Digital Marketing Tools
- Bid Cops – Save time and money with AdWords management.
- SE Ranking – Organic Search Management suites are all over the place. Not sure where I found this one, but has a clean interface.
- Huballin – Find your next content idea.
- Sendy – Send emails 100x cheaper using Amazon SES. Not for me (yet), but great value proposition.
- Growth Tools – A comprehensive list of growth tools for marketers + ratings of them all.
- Email Octopus – Another service that sends email through Amazon, with a value added interface on top.
- Rapidology by LeadPages – I didn't even know that this existed, but I will be using it ASAP!
Thought Provoking Articles and Guides
So many articles this month! I have been reading up on Facebook ads lately, so you will notice that there are many of these articles making it into this list. It's the future I tell you.
- Google Analytics Audit Checklist by Northcutt – This is an idea that I have had in the past, but these folks got it done. Tremendous presentation of a complex topic!
- Our Year Living AirBNB – Very cool concept that I have pretty much been living for 6 months (with some big differences too by being international).
- The case for quitting your job–without a backup plan – I found this article interesting, and I agree with the idea of living NOW vs. waiting for the perfect moment. But I also think the advice is misguided. My beliefs are to work hard and play hard, always building up your own personal wealth to create true freedom. Freedom comes from planning ahead :).
- 100+ Free & Freemium SEO Tools – The title says it all.
- How Rogue Techies Armed the Predator, Almost Stopped 9/11, and Accidentally Invented Remote War – Fascinating Read.
- Create a customer emails list (for Google AdWords) – Similar to Facebook, this is a great feature in Google AdWords to check out if you haven't already.
- Facebook Business Manager Explained – I really like the content by Andrea Vahl and hope to have her on the Podcast soon. Let me know if you know her and can help with an intro!
- How Four-Numbers Can Send You Millions of Visitors from Google in 2016 – This article is an idea machine! Try reading and not getting excited.
- Today's World – Great article from Bob Lefsetz.
Content Produced by Jeffalytics
Another podcast heavy month. That will change in January, when I take the month off from releasing podcast episodes. I am working with my friend Andrew to create some epic software and marketing guides that I can't wait to share with you!
Interviews this month were with:
Did I ever mention how lucky I am to be able to have such great guests on the show? Truly fortunate to have met so many inspiring people along the way!