When a Plan Comes Together – Jeffalytics Newsletter for February 2016

Depth of Knowledge Newsletter
Volume 4.0.2
February of 2016

Hope you had a great February. We have been working very hard here at Jeffalytics, with several projects launched, webinars given, and other awesome activities in the world of analytics.
It’s really great to see a plan come together, and that has been my focus in 2016. Delivering valuable knowledge about digital marketing and analytics is an important part of the mission of Jeffalytics, and we have made a lot of progress this year.
What were some of these projects? Well, I finally created a YouTube channel, and started to post weekly videos to the channel in February. The goal is to publish one video per week for a year and see where it leads things.
It might not seem like much, but with that production schedule, we will see 50+ videos on the channel. It would be incredible to look back at the year and think about that accomplishment.

We have also started season 2 of our podcast. The first episode featured Angie Schottmuller, and it was really inspiring. The rest of season 2 is shaping up to be an awesome lineup as well.

In addition to those projects, I have also recorded tons of videos for my Google Analytics course (more below) and moved the PPC Course to a new platform. These massive undertakings are going to set the tone for any successes we achieve in 2016.

If you’re keeping track, we have moved all of the websites owned by Jeffalytics to new web servers, one brand new course was launched, and another was moved to a new platform. We have replaced our email system and done many many more technology overhauls over the past 3 months. Hopefully I won’t have to touch a line of code for a few years after this one.

Analytics Course Testimonial

Having put my heart and soul into the Analytics Course videos, I can say that this course is really great. But don’t just take my word for it, hear from a student:

I signed up for the beginner, intermediate, and advanced GA classes. I’m already fairly familiar with GA, but I wanted to cover my bases and get ready for the GA certification exam.

Having just completed the “Beginner” class, I have to say it’s excellent. Jeff explains things really well. He has been teaching GA for years, and his knowledge really shines through. What I have really liked is his walkthrough of the different reports and aspects of GA, and particularly his emphasis on the truly important reports – and his pointing out the less-important parts.


***** (out of 5 stars)
More reviews here.

Analytics Tool Watch

Here are some analytics tools that I have come across since we last spoke. Some of these are startups, while others have been around for years. By linking in this newsletter I am not personally endorsing these tools.

  • Autotrack for analytics.js – The web has changed a lot since the early days of GA, but analytics implementations have stayed pretty much the same. This tool helps to improve tracking automatically.
  • PAVEIQ – Another tool for Google Analytics referrer spam removal. They pledge to keep you up to date, so might be worth checking out further.
  • Tagmize – A JavaScript library to implement tags faster
  • Explain GTM – Google Tag Manager Containers in plain English – If you haven’t already tried setting up GTM you can start with this amazing tool from Doug Hall

Digital Marketing Tricks

  • StoryBase – Uncover content ideas and solutions
  • UltimateMember – Create your online community for free with this popular user profile WordPress plugin

Thought Provoking Articles and Guides

  • Cookie Settings And Subdomain Tracking In Universal Analytics by Simo Ahava (@SimoAhava) – Another goodie by our old friend
  • Deep Learning by Udacity (@udacity) – Machine learning is one of the fastest-growing and most exciting fields out there, and this represents its true bleeding edge
  • Website Optimization Opportunities by Matthew Barby (@matthewbarby) – a few cool tips on how to find them
  • Another Vietnam by Alex Q. Arbuckle (@alexqarbuckle) – Unseen images of the war from the Northern side
  • Choosing the Best Sitelinks for Your Campaign by Heather Post (@heatherfpost) – Google has reported that sitelinks alone can boost your click-through rate by 30%
  • Stéphane Hamel Summarizing Google Referral SPAM (@SHamel67) – This might be the most definitive guide on referral spam out there, and it’s all in the form of a Google+ post. Follow Stephane on Google+ to see into the mind of an awesome GA thought leader.
  • Acquisition Efficiency Reporting by Coding Is For Losers (@losersHQ) – These report templates dig into the overall acquisition efficiency of your site
  • Fixing 404 Error Pages with Google Analytics by Peter O’Neill (@sewatch) – With the newest features that are available within Google Analytics, old blog posts on this topic are due an update
  • 10 GA Tips To Boost Your Digital Marketing by Louise Craft (@metricmogul) – It’s pretty surprising how many businesses are not making the most of Google Analytics
  • How DHL Pioneered The Sharing Economy by Ryan Petersen (@typesfast) – DHL started its business by offering free plane tickets to people on the street
  • Guide To Gmail Ads by Eric Siu (@ericosiu) – What if we told you could still find targeted clicks for under $0.15 in AdWords today?
  • The molten, radioactive core after the Chernobyl accident. It is known as the “Elephant’s Foot.” This photo was taken using a series of mirrors. Due to the high radiation, however, there was still distortion of the photo. by CoNiGMa via Imgur
  • Aligning Buyer Personas with Content Groupings in GA by David Kutcher (@confluentforms) – The purpose of your content is not to feed the content beast or the empty space in your website, but to reach, connect and convert your target audiences to your business
  • Marketing the TNW Way #8 by Martijn Scheijbeler (@MartijnSch) – Google Tag Manager, we’re in love!
  • IP Anonymization in Google Analytics by @iubenda – The _anonymizeIP function takes the end-users IP and sets the last digits to 0, therefore anonymizing the end-user before the processing and storage begins.

Content by Jeffalytics

We produced so many videos this month it’s hard to keep track. Let’s start with some free analytics lessons from Analytics Course:

Then our case study on adding LeadBoxes to our website with LeadPages:

Then we also interviewed Angie Schottmuller and did a video on budget projections:

This was definitely my most productive month since I started this newsletter.
What was the secret? Working 60+ hours a week was one. The second was actually the creation of videos. It turns out I can create a video faster than I can write a blog post. So I record a video and then write a blog post that describes the video. Suddenly writers block is gone!
Never thought that would be the secret to writing more. We will see if it sticks.