Depth of Knowledge Newsletter
If you work in the digital space, you probably have that nagging feeling that you are never truly “caught up” with the professional tasks you need to perform. Even when you are on the verge of reaching your goals or being caught up, something happens to put more on your plate.That is what happened to me this month. I had blog posts scheduled several weeks in advance. Podcast episodes were recorded as well. The table was set for me to focus on the Agency Course public launch. I was finally feeling caught up…
… And then I went for an innocent little bike ride and fell flat on my face. That’s not a metaphor. I took a tumble biking on a concrete road in Thailand, and it has taken much of the month to recover from the scrapes and bruises.
Thankfully things are pretty much back to normal now; just in time to head back to the US for the first time since October.
The good news is that things have continued to thrive in my absence. Many of the processes we have put in place are starting to take hold, and our content machine is running on all cylinders.
Funny, because the content we published this month focused on building sustainable processes and effective teams to make a business run smoothly. The first is about how I decided to leave behind the The Duct Tape CEO mentality. The second is about being a Hard Worker vs being a smart worker. My accident was proof that relying on process > relying on one individual.
As for the Jumpstart podcast I had a pleasure of interviewing two people who shared some very actionable advice. Dan Shure, owner of Evolving SEO, and Ayat Shukairy, a CRO expert, author and a serial entrepreneur.I hope you enjoy our focus on providing quality content that both educates and inspires.
Now let’s talk about some marketing and analytics resources that caught my eye in February.
Digital Marketing Tools
GA Checker by @lewwwin – Check your entire site for missing Google Analytics or Google AdWords code with one click
6 Google-Approved Tools that Take Your Analytics Data to New Heights by @semrush – Our old friend LeadFeeder heads the pack, but you should check out the others as well.
Thought provoking articles
Russians Engineer a Brilliant Slot Machine Cheat And Casinos Have No Fix by @brendankoerner via @wired – I have told several people about this article during “in person” conversations this month. Don’t agree with the theft, but I respect the brilliant solution.
I Just Deleted Your Outreach Email. And NO, I Don’t Feel Sorry (2017 Revisited) by @timsoulo via @ahrefs – Outreach is a necessary evil for many of us. If you need to do cold outreach, do it the right way.
How to increase traffic by 250,000+ monthly visits by @RossHudgens from @siegemedia – This is an incredible resource.
Google Optimize: A First Look by @ObjeqtEcomm – I am a bit unsure of this tool right now. Cautiously optimistic.
Wired for memory: how your brain remembers by @markdhumphries – #geekout
John Arnold Made a Fortune at Enron. Now He’s Declared War on Bad Science via @wired – Science, like your analytics data, is completely biased. Thankfully this billionaire genius is trying to remove that bias from study results.
What I Learned About Life by Becoming a Landlord by @Chiareality – Lesson one: People will flush anything down a toilet. Fantastic read.
What makes things cool? by @DKThomp – Like a real-life Don Draper.
Lifelong Learning Is Good for Your Health, Your Wallet, and Your Social Life via @HarvardBiz – Never. Stop. Learning. Please!
It’s Not The Ink, It’s The Think: 6 Effective Data Visualization Strategies by @avinash – There is a reason why Avinash is my hero.
That’s it for this month. I look forward to catching up with you again in March.
Have you told someone about this newsletter yet?
Most of my readers (like you) are fairly advanced marketers looking for cutting edge techniques. You may see me offering courses or writing content and think you are too smart for it. You probably are!
But what about new marketers looking to get started? Know any of them? If so, please pass the word.