Give Yourself a Deadline, Do Magic – Depth of Knowledge for January 2015

Depth of Knowledge Newsletter
Volume 3.0
January of 2015

Hey Friend of Jeffalytics!

How are the new years resolutions coming? I didn’t set any for myself, but I am getting along quite nicely in 2015 with a new sense of focus.

Last month I mentioned that setting deadlines and establishing accountability was key to delivering results. In January I continued to put that theory in motion and had my most productive month yet.

I wrote 14 posts on Knowledge Land, another 3 on Jeffalytics and soft-launched an online course teaching Google AdWords. Oh, and I also went to Hungary and delivered a killer presentation at Superweek.

The best part is that I was able to do this without sacrificing too many of my personal hobbies along the way. I learned how to ski, went to wine country and travel hacked my way to Europe during the month of January too.

If you are not off to a great start in 2015 and need some motivation, let me know. I have an iron in the fire that we could work on together.

Analytics Tool Watch

Here are some analytics tools that I have come across since we last spoke. Some of these are startups, while others have been around for years. By linking in this newsletter I am not personally endorsing these tools.

  • Data Year Online Course ( – I have not taken this course, but I did just sign up to see what it’s all about.
  • Marketizator ( – Might be a good mid-market tool for anyone doing testing/optimization
  • AB Test Calculator ( – Confused by statistical confidence? Use this tool and they will do the math for you! H/T To Doug Hall and Craig Sullivan.

More Cool Tools and Startups

All Analytics and no play makes Jeff a dull boy. Here are some interesting business startups and tools that I have recently come across that I thought you might enjoy.

  • Desk ( – This was voted Mac app of the year, so I gave it a try. It is a desktop writing/blogging tool. My quick verdict? I don’t like it. There’s no free trial, and it’s feature-poor. I’ll stick to MarsEdit and Hemingway for now.
  • MAZ ( – A platform for publishing magazines on multiple mobile platforms.
  • PPC Course ( – My latest online creation. Limited beta open to brave souls looking to learn PPC.

Thought Provoking Articles and Guides

A mix of advice, strategy and some awesome tactics to see things to the finish line.

Popular articles by Jeffalytics

What an awesome month for content. The flywheel is churning. FINALLY!

Jeffalytics Articles

Weekly Wisdom

Member Questions

Stats and Puppies