Depth of Knowledge Newsletter
January of 2015
Hey Friend of Jeffalytics!
How are the new years resolutions coming? I didn’t set any for myself, but I am getting along quite nicely in 2015 with a new sense of focus.
Last month I mentioned that setting deadlines and establishing accountability was key to delivering results. In January I continued to put that theory in motion and had my most productive month yet.
I wrote 14 posts on Knowledge Land, another 3 on Jeffalytics and soft-launched an online course teaching Google AdWords. Oh, and I also went to Hungary and delivered a killer presentation at Superweek.
The best part is that I was able to do this without sacrificing too many of my personal hobbies along the way. I learned how to ski, went to wine country and travel hacked my way to Europe during the month of January too.
If you are not off to a great start in 2015 and need some motivation, let me know. I have an iron in the fire that we could work on together.
Analytics Tool Watch
Here are some analytics tools that I have come across since we last spoke. Some of these are startups, while others have been around for years. By linking in this newsletter I am not personally endorsing these tools.
- Data Year Online Course (teamleada.com) – I have not taken this course, but I did just sign up to see what it’s all about.
- Marketizator (marketizator.com) – Might be a good mid-market tool for anyone doing testing/optimization
- AB Test Calculator (abtestguide.com) – Confused by statistical confidence? Use this tool and they will do the math for you! H/T To Doug Hall and Craig Sullivan.
More Cool Tools and Startups
All Analytics and no play makes Jeff a dull boy. Here are some interesting business startups and tools that I have recently come across that I thought you might enjoy.
- Desk (desk.pm) – This was voted Mac app of the year, so I gave it a try. It is a desktop writing/blogging tool. My quick verdict? I don’t like it. There’s no free trial, and it’s feature-poor. I’ll stick to MarsEdit and Hemingway for now.
- MAZ (mazdigital.com) – A platform for publishing magazines on multiple mobile platforms.
- PPC Course (ppccourse.net) – My latest online creation. Limited beta open to brave souls looking to learn PPC.
Thought Provoking Articles and Guides
A mix of advice, strategy and some awesome tactics to see things to the finish line.
- Quantifying the Clickbait and Linkbait in BuzzFeed Article Titles by Max Woolf (@minimaxir) – Love, hate or emulate, Buzzfeed resonates. You can deny that fact or learn from them.
- Estimating Organic Traffic Value With Grepwords CPC Data by Russ Jones (@rjonesx) – This is not the first time I have seen posts on this topic, but it is probably the most recent. And that has to be good for something.
- Narrative Information Design by Lewis Clarke (@_diagrammatical) – Sit down, grab an eskimo pie and read this piece of brilliance from Behance.
- The Bacon Boom Was Not an Accident by David Sax – Bacon jokes ran their course about 4 years ago. But did you know that all of that bacon in our lives was a cleverly orchestrated strategy by the Pork Association? Now that is STRATEGY!
- How I Built a Startup While Traveling to 20 Countries by Jay Meistrich (@jmeistrich) – Fantastic article about being a digital nomad. Don’t be surprised if you see me write a similar headline in the future.
- Hijacking Your Competitors Influencers For Traffic and Social Signals by Steve Brodsky (@worldismyoffice) – This article was a revelation.
- The End of Gangs by Sam Quinones (@samquinones7) – As a white suburbanite from Minnesota, I grew up on LA based gangsta rap. Sounds like the era has ended. I feel like I should tip the 40 to the loss.
- How To Fix Common Google Analytics Notifications by Dan Wilkerson (@notdanwilkerson) – Not a huge fan of the automatic alerts provided by Google Analytics and the ensuing paranoia from clients. This article helps clear them up.
- East of Palo Alto’s Eden: Race and The Formation of Silicon Valley by Kim-Mai Cutler (@kimmaicutler) – Fantastic article from TechCrunch. I had no idea that East Palo Alto is where the movie Dangerous Minds takes place. How did they get there? Racism for one.
- The Evolution of HubSpot’s Email Marketing Strategy: An Insider’s Story by Ellie Mirman (@ellieeille) – Really good lesson about building a brand. Hubspot has been doing it right for years. Lead magnet, email opt in, offers, frequency, segmentation, etc. A playbook for any of us.
- Unbounce’s 2014 Year In Review by Rick Perreault (@rickperreault) – I enjoy watching good companies grow. Excellent post from Unbounce.
- Technical Mobile Best Practices for SEO and Usability by Everett Sizemore (@balibones) – Mobile article so simple that even I can understand it.
- A Teenager’s View on Social Media by @backchnnl – You can just read this article, make strategic investments, and become rich, right?
Popular articles by Jeffalytics
What an awesome month for content. The flywheel is churning. FINALLY!
- 8 Steps for Eliminating Bad Data in Google Analytics
- Become a Google AdWords Expert in 28 Days
- The 2014 Year in Review That’s Too Late and Nobody Will Probably Read
- Formula for Sustained Success = Talent * Timing * Hard Work
- How to Get a Company to Adopt Your Ideas: Playing the Long Game
- Always Think You Are Going to be Fired
- Yeah, I know how to read
- How do I Generate Free but Relevant Traffic to my E-Commerce Website?
- How to Cut Through the Marketing Noise
- How to Make Your First Marketing Campaign a Success
- How Can a Creative Design Rockstar Transition to Digital Marketing?
- How to get a New Marketing Job Without a Pay Cut?
Stats and Puppies
- Email Open Rates Increase 19% When Using the CC Field to Address Recipients
- 17% of Total Search Traffic Comes From Positions 11-20
- Increase Organic Search CTR by 20% with a Few Simple Title Tag Changes
- 52% of Online Adults use Multiple Social Media Sites
- 70% of Businesses are Still Without a Digital Marketing Strategy