Depth of Knowledge Newsletter
July of 2015
Aloha Friend of Jeffalytics!
As I am just about to wrap up my first month of full-time travel, I thought I would share some insights into how it has been so far. While I know that being a “digital nomad” isn’t for everyone, many of you may be curious as to what it is like.
My first observation is that time differences are awesome. Much of July has been spent in Hawaii, which is -6 hours from the east coast of the US. That means when I wake up, the workday is almost half over. I can still respond to inquiries in a timely manner the same day, but most email flow ends by noon. Even the west coast of the US calms down after 2PM on most days.
This time difference has allowed me to achieve work/life balance for the first time since I decided to start my own business 10 years ago. You can still get a lot done if you condense your workday into a 4-6 hour period.
Where I see things falling short is on long term planning and completion of projects. Some of my bigger projects keep on getting pushed back a week at a time, because I don’t want to spend all day in front of a computer. That forces a choice: maintain my current business with 4-6 hours of computer time a day or grow it by going 8+ hours a day.
Either growth or work-life balance. For now I am going to choose work-life balance, but I will be sure to share reflections on whether that changes.
Analytics Tool Watch
Here are some analytics tools that I have come across since we last spoke. Some of these are startups, while others have been around for years. By linking in this newsletter I am not personally endorsing these tools.
- Referrer Spam dot Help (referrer-spam.help/) – This horse has been beaten to death over the past 8 months, but it is still a major problem. Here is a solution to consider.
- Satismeter (satismeter.com) – Customer satisfaction survey using the Net Promoter Score framework. Free option to get started.
- Wordsmith for Marketing(automatedinsights.com) – A competitor to Quill Engage that recently announced an AdWords integration.
More Cool Tools and Startups
All Analytics and no play makes Jeff a dull boy. Here are some interesting business startups and tools that I have recently come across that I thought you might enjoy.
- Improvely (improvely.com) – Conversion Tracking and Click Fraud Monitoring Suite for online advertising spend.
- Crayon (crayon.co) – A library of over 13 million real world designs to draw inspiration.
- Profitwell (profitwell.com) – Free Dashboard for performance of software as a service businesses.
Thought Provoking Articles and Guides
This month I wanted to share resources that I provided my Digital Measurement strategies students during class. These articles, tools and programs were all vital to the strategies and case studies I have provided to students.
- Complete Guide To Google Tag Manager by iPullRank (@ipullrank) – It is a lofty title – the complete guide to GTM. Not sure it can be complete without any mention of some of the great resources out there like Simo Ahava, Phil Pearce and Doug Hall among many others. But it is a solid resource worth sharing.
- Should I Disavow? by Marie Haynes (@Marie_Haynes) – Handy resource for anyone looking to disavow links pointing to your website.
- A nuclear conflict with Russia is likelier than you think by Max Fisher (@Max_Fisher) – This story scared me more than anything else I read this month. Not in a good way either.
- The 25 Least Visited Countries in the Whole Wide World by Gunnar Garfors (@garfors) – Fascinating list of countries that receive very few visitors each year.
- Up in the Air: Meet the Man Who Flies Around the World for Free by Ben Wofford – The subject of this piece is my “colleague” in a way. We both write for the same blog network. He is one of the most remarkable bloggers I have ever come across and deserves this success. I learned a lot about travel from him.
- How to Grow Your Online Shop: 26 Ecommerce Marketing Experts Share Their Tips – Great advice from 25 recognizable faces in the marketing industry. And me too I guess.
- Can Big Data Algorithms Tell Better Stories Than Humans? by Bernard Marr (@bernardmarr) – The singularity is near. .
- 12 Biggest Things To Happen In PPC So Far In 2015 by Ginny Marvin (@ginnymarvin) – Keep up to date with PPC advancements in 2015.
Popular articles by Jeffalytics
Part of work-life balance involves writing for a few hours each day. So far, so good, with several articles going live in July. My two Jeffalytics posts got many good comments and shares, especially when I reposted on LinkedIn.
In addition to posting on Jeffalytics, I wrote a 3-part series for PPC Hero on getting a job in PPC. Definitely a great resource to pass along for anyone you know looking to make their way into this industry!
- Is the 10/90 Rule of Web Analytics a Practical Measure?
- How to Get a Job in Digital Marketing in 4 Steps
PPC Hero Articles