Dog Days of Summer – Jeffalytics Newsletter for July 2016

Depth of Knowledge Newsletter
Volume 4.7
July of 2016

Hey there,

We are in the middle of the dog days of summer.

What’s up with that phrase, anyway? What is a dog day? Pardon while I look it up.

According to wikipedia:

The Old Farmer’s Almanac lists the traditional period of the Dog Days as the 40 days beginning July 3 and ending August 11, coinciding with the ancient heliacal (at sunrise) rising of the Dog Star, Sirius.

First of all, I never thought I would reference Dogstar in a professional email, especially without making mention of Keanu Reeves’ band by the same name.

Secondly, I guess it makes sense that in the time spent since my last newsletter, we were truly experiencing the dog days of summer in the northern hemisphere.

Productivity is often down. Time is spent with family, at the beach, or in the shade. Computer time is avoided or comes at a premium.

At least that describes much of my July. I had a blast with family and friends, and it came at the expense of blogging and other forms of content production. I have no regrets.

The dog days are almost over!

On the bright side, I did a lot of reading in July and have a wealth of resources to share with you.

So let’s get right to the resources!

Analytics Resources – Accurately measure and predict SEO traffic growth by @seomonitor
In case you missed it live just last Wednesday – Data Studio: Insights, Vision and Product Highlights (Pt. 1) by @googleanalytics
Visualize Any Data With Free Google Data Studio by @LunaMetrics
Quickly Implement Google Analytics via Google Tag Manager Injector by @OnlineMetrics

Digital Marketing Tools

Here’s a digital marketing tool that I have come across since we last spoke. By linking in this newsletter I am not personally endorsing it. – All your advertising and Google Analytics data mapped and in one place by @funnel_io

Thought Provoking Articles and Guides

The first master plan that @elonmusk wrote 10 years ago is now in the final stages of completion. It wasn’t all that complicated, but it’s amazing to see how well the vision came to life. If he pulls off the second master plan? Then the world will have truly changed for the better.
9 Ways to Ensure Ad Tags Work in Google Tag Manager by @LunaMetrics – While it may seem that Google Tag Manager (GTM) is solely an enhancement layer for Google Analytics (GA)… It does so much more than just poppin’ tags.
10 Illustrations of How Fresh Content May Influence Google Rankings (Updated) by @CyrusShepard – How fresh is this article?
100+ Questions To Data Analytics by @jantichy found via @simoahava – The most difficult aspect of analytics is not getting the right answers. The greatest challenge of analytics is asking the right questions.
Carrying a camera around most of the time, all around digital marketing expert @danbarker is often asked about the pictures he takes. This page exists mostly to answer that question.
Suck Less | A Plea For User-Centric Design: Powered By You! by @avinash
Before writing content, you’ll have to decide what terms you want to be found for by @MariekeRakt – You’ll have to get inside people’s heads and find out what words they use while searching.
1945-2016: Here’s Basically What Happened by @TMFHousel – Sometimes the best approach to complication is to strip things down to the broadest points. It’s how you get a decent sense of what happened without getting lost in the details
The Classroom Is Dead by Eli Horowitz via @medium – What if everything about the future of school was the opposite of school?

Content from Jeffalytics

In our Jeffalytics Podcast we hosted Anna Lewis, British Google Analytics expert. We also hosted Ginny Marvin who you probably know as an author of many awesome articles on Search Engine Land and Marketing Land.