Depth of Knowledge Newsletter
June of 2014
Hey Friend of Jeffalytics!
Lately I have been challenging my students to go “beyond the what” and to try and understand why things are happening with their marketing efforts. With the website tracking technology we have in place today, figuring out what happened with marketing efforts is actually pretty easy to do. You simply run a few reports and everything is presented with speed and elegance.
It is understanding why these results happened that is an art form. This is the art of turning raw data into deep knowledge. This is digging deep for insights and presenting your findings as a story or narrative for all to see. This is the difference between reporting and analysis.
Part of the reason why this newsletter includes both tools and a diverse set of articles is to get you thinking about what story you want to tell. By having a variety of tools at your disposal and surrounding yourself with compelling stories, you may have created your next great opportunity.
Analytics Tool Watch
Here are some analytics tools that I have come across since we last spoke. Some of these are startups, while others have been around for years. By linking in this newsletter I am not personally endorsing these tools.
- GTM Sonar Chrome Extension(chrome.google.com/webstore/) – Simo Ahava has already elevated himself to must read status, now his Chrome extension gets must install status!
- Measuring Promos in Enhanced Ecommerce for GA (developers.google.com/analytics) – A feature in GA Enhanced E-Commerce with Tons of Potential
- Twitter Timeline Analytics (analytics.twitter.com) – Note to self: remember that there are tools that are not made by Google.
More Cool Tools and Startups
All Analytics and no play makes Jeff a dull boy. Here are some interesting business startups and tools that I have recently come across that I thought you might enjoy.
- Niice (niice.co) – Cool photos that you can use for inspiration.
- Debuggex (debuggex.com) – Tool for debugging regular expressions.
Thought Provoking Articles and Guides
- Is it better to rent or buy? by David Leonhardt – Is it better for you to rent or buy? This interactive calculator will help you decide what makes the most sense.
- The Makings of a Great Logo by Min Ming Lo – Having just gone through the logo design process for Knowledge Land, I found this article particularly timely.
- 40 Maps that Explain the Internet by Timothy Lee– This should be essential viewing for everyone who uses the Internet, especially you.
- D-Day Landings in 1944 and Now (interactive) by Peter Macdiarmid – Amazing photos contrasting the D-Day landings in 1944 with the same beaches today.
- Google Analytics Resource Guide of Epic Proportions by Kaitlin Zeissler – While I tend to avoid anything with the word “epic” in the title, this was really well done.
- Female-named hurricanes kill more than male hurricanes because people don’t respect them, study finds by Jason Samenow – Drop that line at your next networking event and you will spark a thoughtful conversation.
- Red Fish, Blue Fish: Where The Fish Flesh Rainbow Comes From by Alastair Bland – I had no idea!.
- This CEO is out for blood by Roger Parloff – At 19 she dropped out of college to start a company and by 30 it’s worth $9 Billion and primed to change the world. Amazing story.
- Learning More About That Other Half: The Case for Cohort Analysis and Multi-Touch Attribution Analysis by Christoph Janz – Learn everything you need to know about cohort analysis.
Popular on Jeffalytics
My blogging schedule has been so sporadic lately that I’m almost embarrassed to call myself a blogger. This has to change and it will definitely happen beginning in July. Expect more content from me soon!
This month I gave advice about how business growth is so important for employee stability, and that’s about it. Other than repurposing some of my blog content for LinkedIn and creating several presentations, I have been far too quiet in written form as of late.