Going Beyond the What – Depth of Knowledge for June 2014

Depth of Knowledge Newsletter
Volume 2.5
June of 2014

Hey Friend of Jeffalytics!

Lately I have been challenging my students to go “beyond the what” and to try and understand why things are happening with their marketing efforts. With the website tracking technology we have in place today, figuring out what happened with marketing efforts is actually pretty easy to do. You simply run a few reports and everything is presented with speed and elegance.

It is understanding why these results happened that is an art form. This is the art of turning raw data into deep knowledge. This is digging deep for insights and presenting your findings as a story or narrative for all to see. This is the difference between reporting and analysis.

Part of the reason why this newsletter includes both tools and a diverse set of articles is to get you thinking about what story you want to tell. By having a variety of tools at your disposal and surrounding yourself with compelling stories, you may have created your next great opportunity.

Analytics Tool Watch

Here are some analytics tools that I have come across since we last spoke. Some of these are startups, while others have been around for years. By linking in this newsletter I am not personally endorsing these tools.

  • Boba.js (boba.space150.com) – JavaScript Library for Google Analytics from a local Minnesota company. Have not tried, but you may find useful.
  • GTM Sonar Chrome Extension(chrome.google.com/webstore/) – Simo Ahava has already elevated himself to must read status, now his Chrome extension gets must install status!
  • Measuring Promos in Enhanced Ecommerce for GA (developers.google.com/analytics) – A feature in GA Enhanced E-Commerce with Tons of Potential
  • Twitter Timeline Analytics (analytics.twitter.com) – Note to self: remember that there are tools that are not made by Google.

More Cool Tools and Startups

All Analytics and no play makes Jeff a dull boy. Here are some interesting business startups and tools that I have recently come across that I thought you might enjoy.

  • Niice (niice.co) – Cool photos that you can use for inspiration.
  • Debuggex (debuggex.com) – Tool for debugging regular expressions.

Thought Provoking Articles and Guides

Popular on Jeffalytics

My blogging schedule has been so sporadic lately that I’m almost embarrassed to call myself a blogger. This has to change and it will definitely happen beginning in July. Expect more content from me soon!

This month I gave advice about how business growth is so important for employee stability, and that’s about it. Other than repurposing some of my blog content for LinkedIn and creating several presentations, I have been far too quiet in written form as of late.