Going Nomad: Depth of Knowledge for June 2015

Depth of Knowledge Newsletter
Volume 3.5
June of 2015

Hey Friend of Jeffalytics!

This months newsletter starts off with a personal anecdote. In less than a week I will be moving out of my apartment in San Francisco. No big deal, right? People move out every single day.The part you may find interesting is that I won’t be getting a new apartment. Or a house, condo or any other dwelling. Instead I will be living the life of a vagabond, wandering around to new destinations every few weeks or months. What an adventure it will be!

Most of you reading this newsletter are digital marketers or analytics practitioners. All we need to do our work is an Internet connection and a laptop, right? For over 10 years I have said I could work from anywhere, but I never made it longer than two weeks before heading home. This Sunday I am going all-in.

What’s it going to be like? I don’t know – I’ve never done this before. But I do know that I will have more time to write. More time to think. More time to read. More time to work on cool projects. I’m pretty sure my productivity will rise to new levels, too, even if I am connecting from an occasional beach or two.

I plan on things being business as usual. After all, I just need an Internet connection and a laptop to be a digital marketer. If you want to follow my travels, jeffsetter.com is the best place to visit.

Analytics Tool Watch

Here are some analytics tools that I have come across since we last spoke. Some of these are startups, while others have been around for years. By linking in this newsletter I am not personally endorsing these tools.

  • Crazyegg (60 day free trial included) (crazyegg.com) – While teaching Digital Measurement strategies in June, I gave a live demo of Crazyegg and showed how it can be an awesome diagnostic tool for campaigns. Crazyegg caught wind and offered a 60 day free trial of their tool for those who want to give it a try. Enjoy!
  • Cyfe (cyfe.com/) – Create dashboards with your Google Analytics Data.

More Cool Tools and Startups

All Analytics and no play makes Jeff a dull boy. Here are some interesting business startups and tools that I have recently come across that I thought you might enjoy.

  • Canva (canva.com) – Create professional looking graphics for social posts and banner ads. I have mentioned this in the newsletter previously, but I just love it so much I am mentioning again.
  • Thunderclap (thunderclap.it) – Spread your social posts further.
  • Mailchimp (mailchimp.com) – Send automated emails to new subscribers. This is the email platform I use to send Jeffalytics emails.
  • Facebook Ads Business Manager (business.facebook.com) – Manage several Facebook ads accounts in one place.
  • Thunderclap (thunderclap.it) – Spread your social posts further.

Thought Provoking Articles and Guides

This month I wanted to share resources that I provided my Digital Measurement strategies students during class. These articles, tools and programs were all vital to the strategies and case studies I have provided to students.

Popular articles by Jeffalytics

This month I decided to take a new approach to blogging. Instead of requiring myself to post once a week, which often resulted in my posting on Friday evenings, I am trying to focus on writing more articles of high quality. It was going well when I wrote The 10 Worst Times to Launch PPC Campaigns, but dropped off as other priorities took hold. I still want to write one great piece of content each week, which hopefully will become possible in July.

Jeffalytics Articles