Depth of Knowledge Newsletter
June of 2016
We have reached the half-way point of 2016, and for the team at Jeffalytics we have definitely turned a corner after a successful first half of the year.
To some businesses, quarters and halves are merely a function of accounting systems. The passing of June 30th may be completely arbitrary to a business, or it could mark the beginning (or the end) of busy season.
Salespeople will discount products at the end of the quarter to meet their quotas and reach bonuses. Is the product better or worse on December 31st than the next day? Probably not. Yet if you can hold out until the end of the quarter you can find some great savings.
At Jeffalytics, ending the first half of 2016 meant reaching many milestones and gained learnings about the business. Revenues were more than double our previous “best” halves, and it’s finally starting to feel like a real business after 2+ years of trying to find product-market fit.
There is still a long way to go, but I feel better about the prospects with each passing day. I remember reading that it takes 1,000 days for an entrepreneur to really “figure out” their business. We just hit day #977.
There have been several times where I wanted to quit, more recently than you might think. There were things I thought that would work that failed, and things I thought would fail that worked.
It’s fun to see how these things come together, and it’s nice to use quarters, halves and years as a way to reflect on progress. It’s hard to see progress on a day-to-day basis. It’s easy to see progress when you move out the timeline.
Why am I talking about this? Because it’s a metaphor for analytics, marketing, and just about everything we do in this world of drawing people to our online presence.
What else were we up to in June?
We work hard to constantly add value for our course students, and with lifetime access to course materials + a vibrant community of peers, members have never been happier.
In addition to getting our community off the ground, I also delivered talks in Salt Lake City and Tel Aviv, Israel on the topic of Analytics Automation. If you wanted to hear this talk, be on the lookout for a webinar invite in a week or two.
Now on to the resources!
With the Analytics Edge Core Add-in by @analyticsedge and the Google Search Connector, you can easily capture data on a weekly or monthly basis for all your accounts. You can even schedule the updates to happen right on your own PC!
Blipmetrics by @_blipmetrics – Track effectiveness of each content piece in bringing leads, traffic, conversions and readers. See which content is moving the needle.
Website Traffic Revenue Calculator by @FraserMcCulloch – How Much is Additional Website Traffic Worth To Your Business? This is a simple calculator that estimates what additional website traffic is worth to your business
On average, we all spend 3 hours a day in email. When you use something for that long, it should be subtle, delightful, and gorgeous by @SuperhumanCo
Digital Marketing Tools
Here are some digital marketing tools that I have come across since we last spoke. By linking in this newsletter I am not personally endorsing these tools.
Unifusion by @Unifusion – A tool for tying outcomes to the efforts put forth by marketing teams.
Delighted by @delighted – The fastest and easiest way to gather actionable feedback from your customers. I have received about 10 delighted survey invites in the past month, so they must be doing something right.
Thought Provoking Articles and Guides
Have a skill that people value, Get things done and many more great pieces of advice by @PeepLaja – I enjoyed getting to know Peep in May of this year while at a conference in Jamaica. We hit it off right away, and after reading this post I can see why. We are around the same age, have similar values, and aren’t afraid to express our opinions.
In one effort to increase readership, The Times is using a tool that allows us to simultaneously present two different headlines for the same article on its home page by @nytimes – Pretty awesome!
Free Google Analytics Tools to Help You Measure Video ROI by @Wistia
Search Marketing Expo presentations by @smx
Why I Quit my Job to Travel the World by @joeveix – this is some amazing satire.
Living in a poor neighborhood changes everything about your life by @alv9n – Sobering (and data driven) look at your prospects depending on where you grow up.
Open letter to CMOs: Stop all mobile advertising immediately by @goscotty85 – I agree with the sentiment and data, but don’t know that I agree with the solution offered in the end. Seems far-fetched to me.
The Big Hack by NY Mag – This depiction of what it would be like if hackers targeted New York City is perfect. It uses previous known hacks/attacks and weaves it into a narrative of how a concentrated effort would devastate New York. Hopefully people will start to listen!
Content at Jeffalytics
We want to help you learn how to use Google Analytics. You may have noticed that we put up a YouTube channel this year, and in June we published a blog post with our favorites. Here are 10 videos to get you started with Google Analytics.
In our Jumpstart Podcast we hosted one & only Elizabeth Marsten, a real PPC superstar. Our second guest requires no introduction. He’s Marty Weintraub, and after listening to his interview, check out his prophecy.