Depth of Knowledge Newsletter
March of 2015
Hey Friend of Jeffalytics!
March was an awesome month, capped off by two weeks in Europe for vacation and a speaking gig at SMX Munich. It was refreshing, relaxing, and just what I needed.
Getting back to work after that type of vacation always takes a few days, but now I am plugging away at creating my online empire (or something like that).
Funny how difficult it is to transition from unplugging from our devices to plugging away at our long term goals. Of course, I think both are necessary to achieve balance.
Analytics Tool Watch
Here are some analytics tools that I have come across since we last spoke. Some of these are startups, while others have been around for years. By linking in this newsletter I am not personally endorsing these tools.
- Filament (filament.io) – Analytics tool for measuring blog engagement.
More Cool Tools and Startups
All Analytics and no play makes Jeff a dull boy. Here are some interesting business startups and tools that I have recently come across that I thought you might enjoy.
- Keyword Tool (keywordtool.io) – This is a fantastic interface for obtaining Google Autosuggest results. Highly recommended.
- Onpage.org (onpage.org) – The founder of this tool was prominently involved with SMX Munich and the SEO community in Germany. Good looking product!
- Monitor Backlinks (monitorbacklinks.com) – New tool working on automated link discovery through your Google Analytics account.
- Mass Planner (massplanner.com) – Social Media automation suite. I currently use SNAP for this out of WordPress, but always looking for more.
- Talkwalker Alerts (talkwalker.com/alerts) – Google Alerts alternative. Because yes, I think having alternatives is a good thing.
Thought Provoking Articles and Guides
A mix of advice, strategy and some awesome tactics to see things to the finish line.
- R for Web Analysts by Richard Fergie (@RichardFergie) – If you have any interest in learning R (a data visualization language), this guide from Measurecamp is fantastic. H/T Simo Ahava.
- How To Promote Your Blog Posts To Get 10,289 Social Shares (Without Spending A Penny) by Robbie Richards – This is the worst title I have seen all year. It gives false promise, represents everything wrong in marketing today, and makes me shudder. Yet, the content is really good within. I learned at least 2-3 new tactics here, in spite of the title.
- The Ultimate Guide to Creating an Expert Roundup Post That Gets 1000s of Shares by Brian Lang (@sbizideasblog) – This tactic may be getting oversaturated, but I appreciate the perspective and depth here.
- Marketers. Learn to Sell. by Richard Baxter (@richardbaxter) – Short, but sweet.
- The Secret To AdWords Success, Told By A Former Googler by Frederick Vallaeys (@siliconvallaeys ) – Great article, but it’s also funny that these are considered secrets at all. These are the same principles I teach in PPC Course!
- How One Stupid Tweet Blew Up Justine Sacco’s Life by Jon Ronson (@jonronson) – Interesting background information, but I still don’t feel sorry.
- Hyperloop Is Real: Meet The Startups Selling Supersonic Travel by Bruce Upbin (@bupbin) – Interesting to see this being built out, but I also see this like building out Internet infrastructure. The first movers lost everything, and I think that will happen here as well.
- How I Made it to the Front Page of BuzzFeed Twice, and How You Can Too by Matthew Barby (@matthewbarby) – Great step by step guide.
- How Medium Is Building a New Kind of Company with No Managers by First Round Review – I like this approach and it’s interesting to see how it will come together long term.
- What Is The Best Google Suggest Keyword Tool by Kali Wyrosdic (@KaliSimone) – Solid overview of tools – helpful while making recommendations for PPC Course.
- Content Promotion Tools: The Ultimate List by Alex Barca (@alexandra_barca) – If I ever run out of tool recommendations, I know where to look!
- Content Marketing Lessons From 10 Years and 41,525,103 Website Visits by Hiten Shah (@hnshah) – Inspirational AND educational.
- How to Use Google Analytics Behavior Reports to Optimize Your Content by Kristi Hines (@kikolani) – Solid overview of these reports. Probably nothing new for hardcore GA folks, but a good reference.
- What’s In My Analytics Toolbox by Benjamin Spiegel (@nxfxcom) – Presentation that may help you discover something new.
Popular articles by Jeffalytics
Since I was traveling much of the month, I decided to write fewer articles and focus more on high quality pieces.
The biggest piece was my guest post on Moz, which showed Advanced Content Analysis in Google Analytics. This article was well received, which made writing it from my hotel room in Munich totally worth it.
- Digital Strategy – Avoiding Ready Fire Aim Marketing
- 32,199 Reasons I Dislike Posts with a Specific Number in the Title and 1 Trick to Avoid Them – Don’t click!
- Someone is Always Listening and Your Words Have Impact – May this motivate those of you who are struggling with finding traction for your writing.
I decided to tone down my posting at Knowledge Land to see what would happen. Nothing really happened at all (good or bad). If a tree falls in the woods with nobody around… Here is the only article that I managed to write: How Can I Increase the Conversion Rate for My Clients Website?