Depth of Knowledge Newsletter
March of 2016
Spring is in the air! At least it feels that was periodically as I walk around Minneapolis for my most recent teaching sessions.
Not a lot has changed since we last talked. No new projects or special announcements. Just working toward building a consistent stream of marketing and educational resources.
We have posted consistently at Jeffalytics, added content to our YouTube channel and even weighed in on the biggest change to Google Analytics since it was named Urchin.
Not only that, but next week we are set to release the 2016 edition of the Periodic Table of Google Analytics. I can’t wait to share that work with you when it is released.
A quick note on the periodic table of GA. Originally released in 2013, it has been downloaded tens of thousands of times since then. Google has made many changes since 2013, though, so the new version was designed to keep up with everything.
We started a new version in 2014, and completed it in 2015, but never found the right time to release it. Finally, the stars are going to align next week for a new release. I can’t wait!
Have you ever put so much effort into a marketing initiative that by the time you’re ready to release you’ve lost all momentum? I’ll admit that happened to me with the periodic table. But now the momentum is back!
Analytics Course is Complete!
As I have mentioned in the past several newsletters, my major project for Q1 was producing and releasing Analytics Course. I gave special earlybird rates to newsletter subscribers and many of you took me up on that offer.
Now on to the resources!
Analytics Tool Watch
Here are some analytics tools that I have come across since we last spoke. Some of these are startups, while others have been around for years. By linking in this newsletter I am not personally endorsing these tools.
Reactful – Real time optimization technology to detect intent and give visitors what they are looking for.
Digital Marketing Tools
- Iframely – Our dear friend Cyrus Shepard (@CyrusShepard) showed us this great tool which gives you embed codes, prepared and maintained with great care to make your site safe, fast and beautiful.
- User Interviews – A tool which helps you recruit participants for product tests and market research. Make better decisions with feedback from real people.
- Answer The Public – A friend of Jeffalytics, and a guy with the great music taste, Steve Slater (@TheSteve_Slater), discovered this tool to get content ideas for different topics. They describe themselves as ‘Consumer insight for PR in the age of Google’. Ever wondered how to start answering your public better?
- Accelerated Mobile Pages Project – An open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.
- Your Primer – A fast, easy way to learn new marketing skills. You can take our bite-sized lessons wherever and whenever you have 5 minutes free.
- Get Postman – Create and send any HTTP request using the awesome Postman request builder. Write your own test cases to validate response data, response times, and more.
- A New Way to Monitor Search Engine Rankings by Mike Sullivan (@AnalyticsEdge) – The rules for search engine optimization have changed. It’s no longer about keywords and page rank – they tell us it’s about topics and the “long tail”. But if position and individual terms aren’t the focus, how do you know if changes you made have any impact?
Thought Provoking Articles and Guides
- 40 Ways to Repurpose Your Blog Content (And Why You Should) by Mary Fernandez (@maryefern) – How do you get more mileage out of your blog posts by repurposing them?
- How To Increase Website Traffic By 250,000+ Monthly Visits by Ross Hudgens (@RossHudgens) – Each of the examples given are big, highly-visible companies with talented marketing teams. Still, the numbers directly represent the SEO increases in the past 24 to 36 months.
- Career Advice No One Tells You by Raghav Haran (@RaghavHaran) – We go to work, do what we have to do from 9 to 5, come back home, maybe hang out with friends, and do it all over again the next day. If this is describes you, read at your own risk ;). Extremely useful article for everyone else.
- I bought 25 gigs on Fiverr, spent 302 dollars, and got all this stuff outsourced by Neville Medhora (@nevmed) – This is amazing.
- Breaking SlideShare: How I Got 2,000,000 Views from Only 16 Presentations by Eugene Chang (@High_Spark) – Somehow if you search for “Google Analytics” on Slideshare, Jeffalytics has 3 of the top presentations. Not quite as good as this guy, but a fun feather in the cap.
- When U.S. air force discovered the flaw of averages by Todd Rose (@ltoddrose) – If you have taken one of my classes, you have heard me say that Averages are Lies. Didn’t believe me? Well, in the late 1940s, the United States air force had a serious problem: its pilots could not keep control of their planes. Learn how fitting the average pilot had dire consequences.
- Track your life in Google Analytics by @datarunsdeep – Another friend of Jeffalytics posted this amazing guide to tracking his life. If you ever get the chance to meet Damion in person, you’re in for a good time.
- The Google Analytics Add-On for Sheets: An Intro to an Underutilized Tool by Tian Wang (@Moz) – Everything one needs to know about an under appreciated tool: the Google Analytics add-on for Google Sheets.
Content by Jeffalytics
We produced so many videos this month it’s hard to keep track. Let’s start with a free analytics lesson from Analytics Course and a recording of the students’ exclusive webinar:
The Jeffalytics newsletter is a monthly summary. It is sent on or around the last day of each month and I want to keep it that way.But I also know that this letter can get long, so I am going to start offering weekly updates that will feature fewer resources, but more frequently. If you are interested in joining those lists, here are sign up links:
Want to help me out?
Most of my readers (like you) are fairly advanced marketers looking for cutting edge techniques. You may see me offering courses or writing content and think you are too smart for it. You probably are!
But what about new marketers looking to get started? Know any of them? If so, please pass the word.