Depth of Knowledge Newsletter
October of 2014
Hey Friend of Jeffalytics!
There is no shortage of content being produced in the online space. In 2010, then Google CEO Eric Schmidt was quoted as saying “There was 5 exabytes of information created between the dawn of civilization through 2003, but that much information is now created every 2 days, and the pace is increasing.”
To paraphrase: we are creating a tremendous amount of content right now!
Blog posts have always been the way I shared my voice to the outside world. There is something about having content reside on a dedicated page with a date and time stamped on it that made this content feel official, so that was my main focus for formal written communication.
But in reality there are many forms of content that we create on a daily basis that may not concisely fit into a single URL. This includes email correspondence (by far the most content we create each day), call to action buttons on our website, presentations, videos, metadata, and even live question & answer sessions. Everything is content.
I made this the introduction to the newsletter as a form of therapy after looking back on how this year has shaped up. I have not written many blog posts, but I have created far more content in 2014 than the rest of my career combined. We are talking hundreds of hours of classroom teaching, video recordings, presentations and this newsletter. But very few blog posts.
Using just one metric (like pages and pageviews) to define success is foolish, because it doesn’t tell the entire story. This is a lesson that is important to understand in both life and in analytics.
Analytics Tool Watch
Here are some analytics tools that I have come across since we last spoke. Some of these are startups, while others have been around for years. By linking in this newsletter I am not personally endorsing these tools.
- Snowplow Analytics (snowplowanalytics.com) – I have mentioned snowplow in this newsletter previously, but want to give another shout out after meeting co-founder Alex in person earlier this month. He’s a visionary!
- Woopra (woopra.com) – I have been playing with a few new analytics tools lately and Woopra wins in style points. That said, I feel like many of these tools could benefit from more intuitive interfaces vs. just copying each other.
- VooDoo Alerts (voodooalerts.com) – They reached out to me to install the product, I’ve been running it for a few weeks, and don’t have an opinion formed yet.
- Google Analytics Premium for WordPress (yoast.com) – Yoast is back in a major way for bloggers. Use the premium version to make custom dimensions a breeze for your WordPress blog.
More Cool Tools and Startups
All Analytics and no play makes Jeff a dull boy. Here are some interesting business startups and tools that I have recently come across that I thought you might enjoy.
- Camtasia (techsmith.com) – I use Camtasia to record all of my training videos and lectures. It worked flawlessly before OSX Yosemite, but is a little buggy after the upgrade.
- Scrivener (literatureandlatte.com) – An alternative to Word for both Mac and Windows.
Thought Provoking Articles and Guides
A mix of advice, strategy and some awesome tactics to see things to the finish line.
- Free Excel Workbook for Analyzing Screaming Frog Data by Sean McQuaide – The Lunametrics team has been ON FIRE in 2014.
- THE Backlinking Strategy That Works – 2014 and Beyond Edition by Brian Dean – This is top notch, print and put on the fridge content here*.
*Don’t actually print this article, it’s like 800 pages.
- Inside the Koch Brothers’ Toxic Empire by Tim Dickinson (@7im) – Last month it was the villains in the wine industry. Now it’s the villains in the villain industry.
- The Tao of Boyd: How to Master the OODA Loop by Brett and Kate McKay – You may think this is about military strategy, I think it’s about life strategy.
- How to Travel to 20+ Countries…While Building a Massive Business in the Process by Breanden Beneschott – Interestingly enough, I have found that I am terrible at working while traveling (I’ve been to ~10 countries this year). But this article had some cool app tips that may help moving forward.
- Before the Startup by Paul Graham – Sage wisdom by one of the most well respected startup investors.
- 3 Small Paid Search Optimizations With Huge Impact by Larry Kim – Three dead-simple ideas that inspired me to rethink some of what I do with my own PPC.
- “I Have No Idea” by Morgan Housel (@tmfhousel) – A good reality check for those of us who are quant-heads.
- 33 Mac OS X Internet Marketing/SEO Tools For Every Situation by Matthew Woodward (@mattwoodwarduk) – Good article here and if you are building your own website empire, Matthew Woodward is a good person to follow.
- The Landing Page Manifesto by Oli Gardner – I put this to use immediately after reading on the new Knowledge Land website.
Popular articles by Jeffalytics
Perhaps the preamble of this newsletter was a preemptive strike to explain the emptiness of my articles section. Looking back, I only published one single, lonely article in October.
On Knowledge Land I answered a reader question Is Digital Marketing Really that Special? tl;dr yes, it is! In the future, all marketing will be digital.
I also published the new version of Knowledge Landyesterday. I think it is a much more clear representation of all that the site has to offer. Paid advertising starts next week!
Other than that, the 40 hours of classroom teaching in October, two major presentations, selling my Minnesota house and trying to stay sane were the main focuses of the month.
Lastly, if you’re into travel, you need to check out myLufthansa First Class Review – that was the experience of a lifetime.